Customer Experience + Design

Enhancing Accessibility: Usability and UX for Age-Related Declines in Universal Design In this installment of our Usability and Experience (UX) in Universal Design series, we focus on addressing the needs of older adults and the age-related declines that can affect their interaction with products, environments, and systems. Designing for age-related accessibility involves creating user experiences […]

Enhancing Accessibility: Usability and UX for Individuals with Visual Disabilities in Universal Design In this installment of our Usability and Experience (UX) in Universal Design series, we focus on the needs and considerations for individuals with visual disabilities. Designing for visual accessibility involves creating user experiences that are navigable, understandable, and usable for individuals who […]

Enhancing Accessibility: Usability and UX for Individuals with Cognitive Disabilities in Universal Design In this installment of our Usability and Experience (UX) in Universal Design series, we focus on the unique needs and considerations for individuals with cognitive disabilities. Designing for cognitive accessibility involves creating user experiences that are intuitive, clear, and supportive of diverse […]

Enhancing Accessibility: Usability and UX for Individuals with Auditory Disabilities in Universal Design Continuing our exploration of Usability and Experience (UX) in Universal Design, this installment focuses on the needs and considerations for individuals with auditory disabilities. Designing for accessibility involves creating inclusive experiences that cater to users who are deaf or hard of hearing. […]

In today’s markets, generative AI is revolutionizing industries by streamlining content creation, enhancing customer engagement, and driving innovation. Businesses leverage this technology to gain a competitive edge, improve operational efficiency, and deliver personalized experiences. In customer service, generative AI enables chatbots and virtual agents to understand and respond to customer inquiries with high accuracy and […]

Brand activism is a new buzzword in healthcare and life sciences spaces, and consumers are increasingly expecting their brands of choice to drive social change. I recently conducted a series of consumer interviews for a major medical device brand. This brand has built a great deal of trust with their audiences by offering a top-notch […]

Validating the content of PDF files that an application generates is a common task while testing web applications. To do this, utilize PDFBox, a Java library for managing PDF documents, in combination with Selenium, a potent web automation tool. This post will demonstrate how to use PDFBox and Selenium to read and validate PDF text […]

Usability and UX for Individuals with Physical Disabilities in Universal Design In our ongoing exploration of Usability and Experience (UX) in Universal Design, this installment focuses on the specific needs and considerations for individuals with physical disabilities. Creating inclusive and accessible designs for users with physical disabilities is crucial for ensuring equity and usability. This […]

In this Usability and Experience (UX) in Universal Design series, we focus on the profound impact that usability and UX have on diverse user groups. Understanding and addressing the needs of various populations is crucial for creating inclusive and accessible designs. This article delves into why it matters and how inclusive design can significantly enhance […]

The healthcare brand persona is the new archetype marketers are creating to fully articulate their brand’s voice, tone, and feel.  “Cura te ipsum.” It’s Latin for “Heal thyself” — a proverb physicians have told themselves for thousands of years. The idea is that you can’t take care of others unless you take care of yourself. […]

In today’s competitive digital landscape, creating an inclusive digital accessible environment is not only a legal and moral obligation but a strategic business advantage as well. According to the World Health Organization, 16% of the global population has some type of disability; this translates further into an ROI impact, with a reported 70% of disabled […]

Story within Story: In Storybook, “Story within Story” means using parts of one story in another. Instead of remaking stuff, developers just import existing stories and use their parts in a new story. This helps make complex UIs by combining simpler parts from different stories, making coding faster and more efficient. Suppose you have two […]