Customer Experience + Design

Write this on your office wall: keyword rankings still matter for SEO success in 2015. This remains true, even as personalized search has made it difficult to track them accurately for all users (since no two users may necessarily see exactly the same search results in all instances). However, for many marketers dabbling in SEO, […]

I am teaming up with CIO David Chou (@dchou1107), an executive with more than 13 years of experience in the healthcare industry to bring you a series of blog posts that provide a unique perspective on some of the healthcare industry’s biggest trends and challenges. David has been named to several “Top Social CIO” and […]

Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users. Navigation – Think hierarchy. Content is king. Your primary navigation should be logical groupings of the principal content on your site […]

  Over the last decade, the life sciences industry has gone from running clinical trials on paper or, in many cases, in Excel, to leveraging comprehensive web-based systems, such as electronic data capture (EDC) and clinical trial management systems (CTMS). But, in more recent years, the widespread use of mobile technology has enabled even more […]

Part 2 of 2 We are rapidly moving into the holiday shopping season and retailers are in for a rubber meets the road experience. The tried and true sales gimmicks they’ve relied on in season’s past may not work so well this November and December. Consumers have become accustomed to receiving free shipping, price matching […]

The main goal of any business should be to connect and engage with customers in a meaningful way. That starts with understanding your customers’ behaviors and expectations. The next step? Translate that understanding into experiences customized for each member of your audience. Remember, every interaction is an opportunity to gain insights, build relationships and engage […]

  “…a news organization can be most nimble when it is built organically for the digital age.” – John Henry That’s what STAT is. John Henry, the owner of the The Boston Globe, Boston Red Sox, Liverpool Football Club, and Roush Fenway Racing, just launched a new digital publication that’ll solely cover the life sciences […]

Reading a recent LinkedIn Pulse post from Genentech’s VP of IT Americas, Cindy Elkins, made me smile. She said so many good things. Cindy discussed the IT landscape at the company, arguably the most famous biotech (ever!), and how the IT organization impacts employees and patients on many different levels. 

As a user experience designer, I used to think that the worst designed websites were the best candidates for improvement. Symptoms of user experience debt may sound familiar to you – confusing navigation, excess clicks, accessibility violations, and painful load times. I applied to jobs thinking the larger the UX debt, the greater the opportunity. […]

  Several months ago I posted Why Don’t I See Ads For Clinical Trials?, a piece in which I questioned just that. In a society where healthcare is always front and center, how is it that most of us are still unaware of our options when it comes to participating in clinical research? 

  This is a question most of us hear when picking up prescriptions at a pharmacy. But, have you ever questioned the information the pharmacist gives you? Were his or her answers accurate? Did that information take your personal situation, such as your medical history, into consideration? What’s the source of the information they provide, […]

  Now that November is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in October – they’re ranked in order of popularity, with number one being the most viewed piece.