Businesses leveraging the two technologies together would now be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, and drive brand loyalty and growth.
Several months ago I posted Why Don’t I See Ads For Clinical Trials?, a piece in which I questioned just that. In a society where healthcare is always front and center, how is it that most of us are still unaware of our options when it comes to participating in clinical research?
A new survey conducted by a handful of companies, including Quintiles and Eli Lilly, concluded that 95% of clinical trial participates were happy with the “quality of care” they received. The survey also suggested that 72% of patients would participate in a trial if, it were recommended by their physician.
With only 1% of the U.S. population participating in clinical trials, there is a clear need to make it easier for patients to find trials. If this survey holds merit, a better and more open dialogue between physicians and their patients could help improve enrollment, bringing new drugs and devices to market faster.