There are as many ways to versioning, building, continuous integration and release management as there are development shops, however there are some best practices and luckily these best practices also have tool support. First the players Versioning Handles the source code versions, also includes branching. Could be an old one like CVS or a newer […]
Customer Experience + Design
Why Isn’t Twitter Used To Recruit Patients For Clinical Trials?
As we mentioned in our life sciences trends guide for 2016, patient recruitment is a constant challenge that needs to be confronted head-on with innovative tactics and technology. The mere fact that only 5% of cancer patients ever enroll in a trial is simply unacceptable, considering how connected we are in the digital era.
FDA To Study The Effects Of Animation In Pharmaceutical TV Ads
In “fun” news, the FDA wants to know if the use of animation in pharmaceutical advertising affects consumers’ general perception of drugs, as well as the side effects they can cause. According to a Notice posted on the Federal Register website, the FDA is looking to answer the following questions:
AEM Mobile Part 2: See our Live Demo at Adobe Summit
I am very excited to show Perficient’s demo for Adobe Summit. We have created a mobile app based on the Adobe Digital Marketing technologies outlined in my AEM Mobile blog post. This app brings together many parts of Adobe Experience Manager and the Adobe Marketing Cloud to produce a mobile app that can be easily authored […]
You Can Now Buy ExxonMobil Gas With Apple Pay
ExxonMobil, the largest publicly traded international oil and gas company, is now leveraging the cloud in a revolutionary way: With ExxonMobil’s new Speedpass+ app, you can pay for gas at Exxon- and Mobil-branded locations using Apple Pay, a simple and safe way to pay within the app. Just open the app and your location […]
How to Pick Your Enterprise Search Bracket
March Madness is in full swing. Completing your bracket probably involved some tough decisions. Did you pick the favorites over the underdogs? Big schools vs. small? How about taking into account injuries or the age of the players? Evaluating enterprise search platforms can be complicated, too. There are numerous products in the marketplace with a range […]
Energy Client Enhances Customer Web Experience
Beyond superior product offerings, a positive customer experience is an integral component of satisfaction and retention. This was the story of a regulated electric utility company in operation for over 100 years with almost a million customers in the southeastern region of the United States. Over time, the company had developed a network of separate […]
Why Are Your Conversion Rates Not Higher?
At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test. The final piece of the puzzle is to explain why to start testing. […]
We’re Speaking At Oracle Industry Connect And Giving Away A…
It’s that time of year again. The event for industry thought leaders and decision makers is just around the corner, and we’re hoping you’ll attend. Even if you can’t attend, we’re still giving you the opportunity to enter to win a SONOS wireless speaker…just because we like you.
Driving Engagement with IBM Connections and Gamification
The webinar combines one of my favorite speakers, Luis Benitze, with a topic that has been core to me for some years now: business collaboration and specifically IBM Connections. Luis is teaming up with Badgeville, a business partner focused on gamification and driving additional user engagement. IBM has been focused how work is changing and […]
Sorting Through the Cloud Madness, Spring 2016
March is one of my favorite months. It’s a time of renewal, hope, and rejuvenation, with clocks being pushed forward an hour alongside the arrival of Spring. Being a sports fan, March is a great month for college basketball and March Madness, as well as the arrival of the professional baseball season. Around this time, the […]
First Steps in Finding What To Improve on Your Website
In our previous post, I explained a little bit about where we look for test ideas. After identifying the where, the next question is what should I test? To discover what to test, our team uses specific tools to gather insights that give us a better understanding of what people are doing on top opportunity […]