Digital Experience

Driving Engagement with IBM Connections and Gamification

The webinar combines one of my favorite speakers, Luis Benitze, with a topic that has been core to me for some years now: business collaboration and specifically IBM Connections. Luis is teaming up with Badgeville, a business partner focused on gamification and driving additional user engagement.

IBM / Red Hat - Unlock Potential App Modernization
Unlock Your Potential with Application Modernization

Application modernization is a growing area of focus for enterprises. If you’re considering this path to cloud adoption, this guide explores considerations for the best approach – cloud native or legacy migration – and more.

Get the Guide

IBM has been focused how work is changing and how it can change further. This infographic comes from the research done by outside, independent thought leaders. This IBM site is where IBM is driving the discussion with the #NewWaytoWork hashtag. There are a variety of assets from ebooks to the ever present blogs and I encourage you to spend some time on the site. Based on the research, there are compelling reasons with a strong ROI to changing employee’s behavior. futurists-insights-series-collaboration-communication-3-638

My experience is that gamification requires thoughtful planning . One needs to ensure that the desired behavior that is being supported by the challenges and goals in the gamification product. I’ve seen some cases where the activities promoted superficial use vs. changing how colleagues interact. From my perspective, utilizing Organizational Change Management (OCM) practitioners in with both deploying a social tool and gamification is a natural combinations. I have unfortunately seen social deployments that focused on training users on how to use the platform, treating it as another IT project. I believe that the why of social is more important than the how and OCM can ensure that the reason for change is clearly communicated.

Here is the registration link to tomorrow’ webinar with Luis and Badgeville. Whether you are an IBM customer or not, I am sure there will be great information on how to engage employees and drive additional value for your company.

About the Author

For over 20 years Mr. Price has led teams doing needs analysis, design, development, implementations and presales in the IBM Collaboration space. Prior to consulting Mr. Price spent 12 years at an international bank deploying IBM messaging and collaboration solutions. As a customer Mr. Price led project teams of international resources for design and implementation projects. Mr. Price is an three time IBM Champion.

More from this Author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to the Weekly Blog Digest:

Sign Up