Customer Experience + Design

If you’ve been following this blog series, hopefully you’re coming around the idea that it’s wise to consider all of your stakeholder groups – patients, physicians, clinical sites, vendors, partners, regulatory agencies, investors, even your employees – as “customers.” In today’s post, we’ll look at the portion of Perficient Digital’s CX strategy guide that talks […]

I love the idea of the ACS WCM Core components. A quality set of base components for us to base our work on and especially featuring the latest tools and techniques? Awesome! Clearly, I’m not the only one too! Here’s a neat trick I picked up from the WCM Core Components, they make it really […]

Have you noticed new warnings showing up on your JSONObject? Have your Felix SCR Annotations not been looking quite right? If so, you may have a case of AEM 6.3.     AEM 6.3 is the latest version of Adobe Experience Manager. While this new version comes with some great new features such as Content […]

Customer service is no longer just about providing an answer to a customer problem. It is now about enabling customers to obtain answers on their own, communicating suggestions and requests, and feeling like they have personalized service from their CS agent. Employees within organizations have the same expectations and organizations are transforming their service delivery […]

Mastering the digital customer experience remains top-of-mind for companies across all industries. According to Forrester, nine of 10 organizations work with outside vendors to implement (i.e., strategy, design, technology) their digital experience programs. Fortunately for you, and us, Forrester recently released its list of “the biggest and most important digital experience service providers.” Perficient, along […]

Standing out in the digital experience of every buyer’s journey serves to create attention that creates conversation and further accelerates interest. In recent years, we’ve seen the introduction of platforms that do just this, including Snapchat and Instagram Direct. Dubbed as ephemeral content, the experience created is temporary and powerful. According to social analytics firm […]

Adobe Experience Manager (AEM) 6.3 ships out with new Closed User Group (CUG) implementation. The new implementation is based on Apache Jackrabbit OAK module named oak-authorization-cug. The new implementation provides authorization to view content for specific principals with read access to the target node and its subtree, without interfering with other access control lists’ (ACL) […]

While the tips in my previous blog posts about forms (part 1 and part 2) are still relevant, there is finally new data to support using a multi-step process on mobile devices. This is related to the design pattern known as “One Thing Per Page.” (Essentially, it means splitting up a complex process into smaller pieces.) There […]

In today’s post, which is part of a series aimed at applying my colleagues’ customer experience (CX) strategy guide to a life sciences audience, we’re getting up-close and personal with retail. Perficient Digital’s CX strategy guide includes a number of statistics from myriad sources (see guide for sources) about the buying process in the Age […]

Think about the last time you bought a vehicle. You probably had an idea of what you wanted and what you needed it for: better gas mileage, greater towing capacity or (in my case) additional room for a car seat. Odds are that you weren’t the first to test-drive it. Maybe the person before you […]

In CMS world, Template, or Page Template is the base of the page user creates, it defines high level structure, basic functionality and sets the tone of look and feel. In Adobe AEM, the template concept is widely used across different products. There are templates for pages, forms, content fragments, experience fragments and assets. I […]

Sometimes, the best business ideas don’t come from within, but from your most engaged and raving fans. After all, since the customer is buying the product, shouldn’t they also have some say in what they are thinking about purchasing? Enter crowdsourcing, a term created by Jeff Howe back in 2006 to describe the act of […]