In this episode of What If? So What?, Jim talks with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of the pioneering blog chiefmartec.com, about the evolving world of marketing technology (MarTech) and how marketers can stay ahead. The Rapid Evolution of MarTech MarTech is constantly evolving, blurring boundaries as new tools and […]
Podcast
What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt’s Ron Gaines
In the latest episode of the “What If? So What?” podcast, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins us to discuss the company’s approach to driving customer success. Ron shares how Sunbelt Rentals is committed to ensuring that every interaction delivers real value to the customer. Ron highlights the […]
What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA’s Todd Unger
In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of “The 10-Second Customer Journey.” The conversation uncovered valuable insights on customer experience (CX) and its impact on business growth. Unger emphasized the importance of adapting to the rapid […]
[Podcast] What if Your Mobile Provider Could Predict When Your Car Would Break Down?
In the latest episode of our podcast, we dive into the world of communications, media, and technology (CMT). Our guest, Kevin Colletti, director of digital strategy and consulting at Perficient, sheds light on how these once-distinct industries are rapidly converging in the digital age. The lines between telecom providers, media companies, and tech giants are […]
[Podcast] What if Your Assembly Line Was Replaced by Lines of Code? An interview with Kevin Espinosa
In our latest “What If? So What? episode, we sit down with Kevin Espinosa, a seasoned digital strategist with a rich background in the industry, to look at how technology is impacting the manufacturing industry. Kevin’s journey from an electrical engineer to a digital marketing expert provides a unique perspective on the evolving landscape of […]
[Podcast]What If Semiconductors Were Gone for Just One Day? An Interview with Carolyn Henry of Intel
In our latest episode of “What If? So What?”, we dive deep into the world of semiconductors and the cutting-edge innovations being made at Intel. Host Jim Hertzfeld sits down with Carolyn Henry, vice president and general manager of America’s regional marketing at Intel, to explore the indispensable role of semiconductors in our daily lives. […]
[Podcast] What if You Didn’t Need People To Make Your Technology Work?
In this episode of “What If? So What?” Jim talks with Bradie Speller who shares insights from his extensive career, tracing the arc of technological evolution from the dawn of personal computing to today’s high-tech environments. Bradie discusses his early experiences at Mars Group in the 1980s, where he first encountered the transformative power of […]
[Podcast] What If Intuition Built Your Website? An Interview With Neelima Sharma
In this episode of “What If? So What?” Jim talks with Neelima Sharma, SVP of ecommerce, digital, and technology at Lowe’s about the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centric approach in driving the company’s growth and also emphasizes the significance […]
Flywheels and why it matters with Snowflake
Reflecting on Summit At the Snowflake Summit, a strong commitment to AI was emphasized. Both Snowflake and NVIDIA have made strides in building their AI capabilities. The rise of AI, particularly generative AI, has been a prominent topic at cloud tech conferences over the past year. As a former Snowflake employee and current customer, I’m […]
[Podcast] What If Your Twin Was Living In Your Computer? An Interview With Claus Torp Jensen
In the latest episode of “What If, So What?” we are joined by Claus Torp Jensen, a pioneer in the realm of digital transformation. Claus, who has extensive experience in roles including chief architect and chief digital officer at companies like IBM and CVS, shares invaluable insights into the evolving technologies of ambient computing and […]
[Podcast] The Rundown: 5 Technologies You Didn’t Know You Needed
In a world where technology evolves at lightning speed, staying ahead of the curve is not just important— it’s essential. In the latest episode of our “What If, So What?” podcast we dive deep into the tech trends reshaping industries in 2024. Join our host, Jim Hertzfeld, as he sits down with Mike Kosiek, a […]
[Podcast] What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis
As healthcare continues to evolve, it finds unexpected inspiration in other industries. In our latest podcast, James Hannis of Cardinal Health reveals how a retail perspective can revolutionize patient care in the digital age. James has a rich background in retail and discusses how this experience is invaluable in his current role. He highlights the importance […]