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The 1960s Self-Help Book that Astonished me in 2025!!

My dad generally does not have a very strong opinion about anything. His best reaction was when we went to see the Taj Mahal in Agra, India and he said … “it’s good”. Not someone who will applaud anything vociferously. When he heard about the whole manifestation spiel from my sister, he recommended us to […]

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Deena Piquion from Xerox on Data, Disruption, and Digital Natives

In the new episode of the “What If? So What?” podcast, Jim Hertzfeld and Deena Piquion, chief growth and disruption officer at Xerox, discuss how disruption and digital transformation can position companies to succeed in a rapidly changing technology landscape. Deena is leading Xerox on a unique and pivotal reinvention journey as the company undergoes […]

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Tips for building top performer teams

There’s no doubt that every Director or Manager wants a high-performance team that delivers the best results and allows them to focus on building new business opportunities. Come on, let’s face it! If we were comparing a work team with a sports team, who wouldn’t want to have a Barcelona Soccer Club, the Dodgers baseball […]

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Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell

In the latest episode of the “What If? So What?” podcast, Jim Hertzfeld speaks with Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her expertise on sustainability, digital transformation, and the critical role of change management in driving business success. The concept of a circular economy is one of the […]

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Efi Pylarinou, Top Global Tech Thought Leader On FinTech

In the latest episode of the “What If? So What?” podcast, Jim Hertzfeld had the pleasure of speaking with Efi Pylarinou, a renowned FinTech expert, speaker, and author of “The Fast Future Blur.” Efi shares her journey from Wall Street to becoming a leading voice in financial technology and innovation. The conversation covers a wide […]

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An Interview with “Tech Humanist” Kate O’Neill

What if Tech Could Be More Human? In this episode of “What If? So What?” Jim talks with Kate O’Neill about making human-friendly tech decisions. In a world that’s moving faster than ever, how can leaders make technology decisions that benefit both the business and the humans they serve? That’s the question Kate O’Neill, tech […]

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What if Your Digital Transformation Was as Easy as Changing Your Mind? An Interview With Brian Solis

In this episode of the “What If? So What?” podcast, Jim Hertzfeld talks with Brian Solis, a renowned futurist, author, and the head of global innovation at ServiceNow. Brian’s work has been instrumental in shaping digital strategies and customer experience  strategies for many organizations. In this episode, He shares insights from his latest book, “MindShift,” […]

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What if Tech Leadership Wasn’t About the Tech? An Interview With Jennifer Baker

In this episode of What If? So What?, Jim talks with Jennifer Baker, former CTO of Synovus. She shares her journey from unexpected career opportunities to becoming a trailblazing technology leader in the insurance and banking sectors, culminating in significant strides in product development, customer experience, and digital transformation. Beyond her professional accolades, Jennifer passionately […]

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[Podcast] What If MarTech Isn’t Just for Marketers? An Interview With HubSpot’s Scott Brinker

In this episode of What If? So What?, Jim talks with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of the pioneering blog chiefmartec.com, about the evolving world of marketing technology (MarTech) and how marketers can stay ahead. The Rapid Evolution of MarTech MarTech is constantly evolving, blurring boundaries as new tools and […]

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What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt’s Ron Gaines

In the latest episode of the “What If? So What?” podcast, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins us to discuss the company’s approach to driving customer success. Ron shares how Sunbelt Rentals is committed to ensuring that every interaction delivers real value to the customer. Ron highlights the […]

What If? So What? What if You Had 10 Seconds to Figure Out Your Customer Journey? Todd Unger, Chief Experience Officer, AMA. White text on red background and headshot image of Todd Unger.

What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA’s Todd Unger

In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of “The 10-Second Customer Journey.” The conversation uncovered valuable insights on customer experience (CX) and its impact on business growth. Unger emphasized the importance of adapting to the rapid […]

Wisw S6e13 Ep54 Blog, What if your mobile provider could predict when your car would break down? Kevin Colletti, Director of Digital Strategy and Consulting

[Podcast] What if Your Mobile Provider Could Predict When Your Car Would Break Down?

In the latest episode of our podcast, we dive into the world of communications, media, and technology (CMT). Our guest, Kevin Colletti, director of digital strategy and consulting at Perficient, sheds light on how these once-distinct industries are rapidly converging in the digital age. The lines between telecom providers, media companies, and tech giants are […]

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