When using cloud-based event-driven systems, it’s essential to respond to changes at the storage level, such as when files are added, modified, or deleted. Google Cloud Platform (GCP) makes this easy by enabling Cloud Storage and Pub/Sub to talk to one another directly. This arrangement lets you send out structured real-time alerts whenever something happens […]
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From Flow to Fabric: Connecting Power Automate to Microsoft Fabric
In this blog, we’ll walk through how to use Eventstream in Microsoft Fabric to capture events triggered by Power Automate and store them in a Lakehouse table. Whether you’re building dashboards, triggering insights, or analyzing user interactions, this integration provides a powerful way to bridge business logic with analytics. 1. Create a Power Automate Flow to Post Data Start by […]
Salesforce Marketing Cloud for Medical Devices
The New Expectations in Medical Device Marketing Today’s providers and patients expect more than just innovative products—they want personalized, value-driven experiences. Much of this shift is influenced by consumer experiences in other industries. From online retail to financial services, B2C brands have redefined personalization, speed, and convenience—raising expectations across all sectors, including healthcare. Despite this […]
So, You’re Going to Dreamforce 2025? Here’s Everything You Need to Know
Dreamforce isn’t just a tech conference. It’s the Super Bowl of Salesforce. The Oscars of AI. The Coachella of cloud computing. And if you’re heading to San Francisco October 14–16 (or tuning in via Salesforce+), we’ve got your back with the only guide you need. Whether it’s your first time or your fifteenth, this year’s […]
From Next.js to React (and Back): Navigating Sitecore JSS SDKs the Right Way
When I first started working on Sitecore XM Cloud and headless Sitecore projects, it was always Next.js. It felt like the default choice – and honestly, for a good reason. But over the past year, I’ve have seen and worked on projects that have their JSS apps in React – the standalone version, without Next.js. […]
Using AI to Compare Retail Product Performance
AI this, AI that. It seems like everyone is trying to shoehorn AI into everything even if it doesn’t make sense. Many of the use cases I come across online are either not a fit for AI or could be easily done without it. However, below I explore a use case that is not only […]
Salesforce Marketing Cloud Engagement vs. Oracle Eloqua
How to Choose the Right Marketing Automation Platform Today’s marketers are under more pressure than ever: deliver highly personalized customer experiences, drive revenue growth, and do it all with fewer resources. Marketing automation platforms promise to help. At a first glance, Salesforce Marketing Cloud Engagement and Oracle Eloqua seem similar. But look closer, and key […]
Part 2 – Marketing Cloud Personalization and Mobile Apps: Tracking Items
In the first part of this series, we covered how to connect a mobile app to Marketing Cloud Personalization using Salesforce’s Mobile SDK. In this post, we’ll explore how to send catalog items from the mobile app to your dataset. What’s new on the DemoApp? Since the last post, I made some changes in the […]
Mastering Mixed DML Operations in Apex
Salesforce Apex is a versatile programming language that empowers developers to automate processes, customize functionalities, and build dynamic applications. However, while working with Apex, developers often encounter a common hurdle: Mixed DML Operations. This restriction can be frustrating if not understood properly. In this blog, we’ll explore what Mixed DML Operations are, why they occur, […]
AI-First Transformation Strategy Unfolds at the 3M Open
Perficient Leads with Strategy at the 3M Open AI may dominate the executive agenda—but for many organizations, it’s failing to deliver real transformation. While 84% of CIOs list AI as a top business priority, just 11% have achieved full-scale adoption, and only 12% of employees feel properly trained. The result? AI initiatives stall, internal skepticism […]
Exploring Lakebase: Databricks’ Next-Gen AI-Native OLTP Database
Lakebase is Databricks‘ OLTP database and the latest member of its ML/AI offering. Databricks has incorporated various components to support its AI platform, including data components. The Feature Store has been available for some time as a governed, centralized repository that manages machine learning features throughout their lifecycle. Mosaic AI Vector Search is a vector […]
Martech is Exploding – Where Does Sitecore Fit In?
I remember using a slide in a presentation around a Sitecore implementation I was working on ~7 years ago. It showed something to the effect of the Martech ecosystem 10 years prior to this and how much it had exploded during that time frame (so basically highlighting the growth in Martech between ~2008-2018). Fast forward […]