Adobe

Marketing-to-sales alignment is critical for companies looking to increase revenue and shorten buying cycles. Bringing people, processes, and technology together is a large piece of the alignment puzzle. Today I’m going to talk about the technology piece, specifically marketing automation, and how technology companies are using Marketo Engage to help with team alignment.  Technology companies […]

As a marketer, I use account-based marketing (ABM) strategies to drive growth for our team at Perficient Digital. A few weeks ago I caught a great session on ABM at Marketo’s online summit, Marketing Nation Live, presented by Brian Glover, Head of Product Marketing, Marketo Engage Adobe. Glover outlined the current state of ABM and […]

In a recent survey, 92% of marketing leaders stated that proving the impact of marketing campaigns is a growing priority. Marketers have the marketing automation tools needed and are now looking to get more ROI from the technology to reduce inefficiencies and prove marketing impact. Marketing Automation IQ for Marketo Engage Jump-Start Perficient Digital helps […]

Recently, a client requested I add a checkbox in AEM Asset’s image metadata schema. Surprisingly, checkboxes are not a field type in the OOTB metadata schema editor field options. After further investigation, I found that AEM list of OOTB form fields for metadata schemas includes a checkbox, but we cannot use the field as it […]

Your customer is as unique as your business. As such, curating unique content for each person and each of their preferred experiences can be a real struggle. This is especially true considering the potentially hundreds of digital assets you have to sift through. You need a content management system that is on the same level […]

Recently, Adobe made changes to all certification exams and placed expiration time limits on all certificates. This change is to ensure that Adobe Certified Expert Certification (ACE) status is relevant, valuable, exclusive, and covers the most recent versions of software used in the field.  All Adobe certifications will expire 2 years after their original test […]

Recently, I went through an article about integrating React JS and Angular JS with AEM. In this blog, I am going to show you how to create a custom component that includes a cq:dialog and one that does not include a cq:dialog. Before building the components, clone the repository, which is a sample project based […]

Marketing automation platforms (MAP) like Marketo Engage help healthcare providers to listen closely to patient interests and needs. Here are three quick ways a MAP like Marketo Engage helps providers get closer to patients: Marketo Engage Enables Healthcare Providers to Analyze Patient Engagement Across Content Types This helps providers understand how patients prefer to consume […]

Proving success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Understanding Channels in Marketo Engage What is a channel? A channel is a type of marketing activity that delivers […]

In this post, I’ll show you how to easily and cleanly create a dynamic dropdown in an AEM Content Fragment Model driven by an ACS AEM Commons Generic List. What are Content Fragments? But first, what are Content Fragments? Content Fragments are a powerful feature in Adobe Experience Manager (AEM) for managing structure content. Each Content […]

This is the fourth post in a four-part series sharing real stories of success in marketing automation. Construction Specialties Came to us With a Question “What if we could help marketing and sales engage easier with customers in the buying cycle?” An outdated sales model was preventing the marketing and sales teams from seeing what […]

Last week, Perficient was announced as the first Adobe partner globally to achieve the Marketo Engage Specialization as part of the Adobe Solution Partner Program. Today, we’re sharing more exciting news. We’ve achieved our Adobe Experience Manager (AEM) – Run & Operate Specialization. Most Specialized Adobe Partner in Region With existing specializations in Adobe Analytics, […]