We are thrilled to announce that we are expanding our capabilities in digital health solutions with the acquisition of MedTouch. MedTouch is an award-winning $13 million annual revenue digital healthcare marketing and technology consulting firm. The imperative to provide customers with thoughtfully designed and effective digital experiences is at a high right now for healthcare […]
Industries
HIPAA + Healthcare Marketing: How to Protect both Yourself and Patients’ PHI
According to the U.S. Department of Health and Human Services (HHS), more than 45 million people have had their personal health information (PHI) accessed in the last two years due to data breaches. That’s a staggering statistic; however because HHS doesn’t post information about breaches that affect fewer than 500 individuals, the true scope of […]
Cloud vs On-Premises Chatbot Implementation – Financial Services
My last post highlighted the benefits of implementing these bots to enhance customer experience. This post explores chatbot implementation on the cloud and on-premises. A number of chatbots are designed to operate expressly in a cloud environment. There are leading-edge products that can still be installed on-premises. If an organization’s operating platforms are in-house, having […]
DevSecOps and Release – Security Architect
In my previous post, DevSecOps and Release Coordination, I introduced the idea of four key players in the DevSecOps mediated release management process. The idea is to consolidate the validation and approval steps from a “gated” process, and shift the actual work of validation earlier in development. In this post, we will explore the role […]
IBM Business Automation Content Analyzer
The IBM Business Automation Content Analyzer, which is available as SaaS in IBM’s cloud, can now be deployed on-prem, or in your preferred cloud provider. Instructions to DIY can be found here. Or call Perficient, and we’ll help you plan and deploy it. I’ve since deployed 19.0.3. Here is a quick demo video […]
Digital Transformation Increases Success, But There’s Still Work to Do
My last blog outlines how banks are implementing digital transformation strategies. In this blog, I examine how digital transformation increases success, and highlight where work needs to be done. The Need to Stay Competitive Despite the tremendous investments in digital transformation made by the big banks, medium-sized and regional banks have remained competitive. They surprisingly […]
What “The Office” Can Teach Us About Sustainability
A typical image of an office is desks, computers, copious amounts of paper printing, coffee cups, water bottles, and an endless list of other items that may or may not be sustainable. Here at Perficient, we have a dedicated group of individuals who we call the “Perficient Green Team.” One of these team members is […]
What The Three Little Pigs Taught Me About Pharmacovigilance Analytics
The pain points and the reality of safety surveillance within a sound risk management program are daunting. The expanded pharmacovigilance analytics (PV) landscape, geography, product type, and most importantly, regulatory changes are important considerations. Like the plague, risk management and drug surveillance panic spread quickly. How to keep up and have a meaningful understanding of […]
Healthcare Chatbots: 5 Steps to Strategic Success
Chatbots, text-based programs that help answer basic consumer questions, aren’t new. The first one was created in 1966. But in recent years, they’ve grown rapidly in business adoption and consumer usage as advances in artificial intelligence (AI) mean they can handle more questions, including those of increasing complexity. Unlike e-commerce and other industries, which have been […]
Getting Started with Robotic Process Automation in Life Sciences
Previously, I examined how robotic process automation (RPA) can improve document compliance. The final installment of this series explains how to get started with RPA. The opportunities to use robotic process automation are almost limitless. The examples presented in this guide are just a few areas in which RPA can be used in life sciences […]
5 Examples of Incorporating AI into Healthcare Marketing
Artificial intelligence (AI) has not only created much-anticipated hype but also has many working applications. Although it is in its infancy in healthcare marketing, there is great enthusiasm and potential for its use to innovate and disrupt creating cost savings and greater returns on investment. 90 percent of healthcare executives predict that they will see […]
Captive Financing Increases Customer Loyalty and Business Value
Previously, I highlighted customer relationships and generating income with captive financing. This post analyzes value creation and how to get started with captive financing in your business. Value Creation With manufacturer-provided financing, transactions can be closed that might have been otherwise delayed while customers sought third-party funding. With superior knowledge of the equipment and its […]