Life Sciences

Douglas Stewart, principal of healthcare and life sciences, is utilizing his 20 years of healthcare experience to offer our clients the best solutions to their most complex challenges. We recently connected to discuss how he came to join the Perficient team. I loved hearing more about his background in the healthcare space and what he […]

To kick off National Women’s Health Week, we facilitated a discussion with leaders from American Cancer Society and BD on inspiring and supporting proactive women’s health. Our conversation covered several ways the health ecosystem seeks to better understand women’s needs and a meaningful care journey. The discussion was moderated by Marlana Voerster, senior healthcare & life sciences strategist […]

Did you know that while women make 90% of household healthcare decisions, 66% of them feel misunderstood by the healthcare industry. Despite being such a large stakeholder group in healthcare, their unique needs tend to be misunderstood and overlooked. Healthcare organizations and life sciences leaders can impact change and improve women’s care experiences through thoughtful […]

We empower healthcare organizations by developing effective strategies, implementing pragmatic solutions, and creating exceptional consumer experiences. Our consultants bring decades of deep experience across an array of healthcare settings to help our client’s build strategies for an evolving market and solve complex technical challenges.​ I recently sat down with a few of our healthcare leaders to discuss how they are utilizing […]

There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]

One key area that’s often overlooked with any branded manufacturer is the ability to service all personas and journeys within channels. Manufacturers have the unique job of needing to be just as close to their customers as they are to their distribution and retail partners. After all, they’re making the products that we as consumers […]

For marketers of medical devices, it has never been more important to engage directly with your patient consumer audiences. With an abundance of consumer-grade device competition, an overall focus on ‘care in place’ for aging populations, and even consumer interest in exploring devices as an alternative to pharmaceutical therapies, the momentum is squarely on medical […]

The SCOPE Summit for Clinical Ops Executives is an annual conference to drive collaboration and innovation in the clinical research community. I attended the 14th annual SCOPE Summit on February 6-9 of 2023 to connect with my colleagues and other industry experts about what technology advancements are driving growth in the life sciences industry. Here […]

For healthcare and life science organizations, the folks on the front lines manning the phones, answering customer questions and solving issues make a major impact on the patient experience. And for those in sales, marketing, product development, and operational roles, this team can also make a major impact on how to optimize that patient experience. […]

For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]

Today, patients have more options than ever before. There is more content and research easily accessible to consumers. Medical device organizations need to cut through the noise to make their communications impactful. Three in four people say they want to have the same experience in healthcare that they receive from other businesses. Enabling a tailored […]

With surging inflation, decreased hospital spending, and widespread market uncertainty, it is vital that medical device organizations stay knowledgeable about the future of the industry, so they can prioritize their investments strategically.  As we begin the new year, we expect the following eight trends to drive the medical device industry in 2023. 1. Virtual Health […]