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Healthcare Marketing at #HCIC17: How Yesterday and Tomorrow Define Today

This week, #TeamPerficient is participating in the Healthcare Internet Conference 2017. One of the most striking themes across the sessions is the need for insightful measurement. Implementing an effective digital strategy requires choosing measurable key performance indicators (KPIs) and tools that allow you to measure them. This process looks different for every healthcare organization, but […]

How Bots are Improving Consumer, Member, and Patient Interactions

The practical development and deployment of bots has accelerated in the last year within healthcare. bots are playing a role in the improvement of consumer-member-patient interactions with providers as well as health plans by enhancing customer service support, supporting wellness programs for patients with chronic conditions, and an array of other applications. Additionally, bots make […]

COVID-19

Sitecore Symposium Part 1 & 2: Important Takeaways from the Conference

Monday saw the kickoff of Sitecore Symposium with the new CEO of Sitecore, Mark Frost. He articulated three goals he had for the company: Innovation: Integrating data, machine learning, commerce, all delivered in the cloud. Quality: Improved processes, but also improved usability and more community input, as well as an acknowledgement that defects need to […]

Revenue Cycle Management Requires “Trust But Verify” Mentality

Healthcare Providers depend on their electronic health records (EHR) and revenue cycle management (RCM) solution systems to capture and present metrics so that clinical and operational performance can be reviewed. In particular, RCM solutions/modules position themselves as a key component for spotlighting effective/ineffective processing areas within the “Front-End”, “Middle”, and “Back-End”. Having insights into operating […]

Why Open Source CMS Like Drupal Can Work for Healthcare

Healthcare organizations traditionally have turned up their collective noses at open source content management system (CMS) software, citing internal policies and concerns about security and support. Rather, they’ve long preferred CMS solutions that can be licensed for their own and that have been developed by a single company, even if that single company is quite […]

Hospital at Home: An Effective Model for Acute Care Patients

Remote patient monitoring has been implemented over the last few years in select use cases with varied success based on the level of patient and provider team engagement. A new model that is gaining widespread adoption is Hospital at Home, developed by Bruce Leff, professor of medicine at Johns Hopkins. Hospital at Home provides remote […]

The Information Impact on Providers, Plans, and Consumers

Over the better part of the last decade, most healthcare organizations have significantly invested into technologies like EHRs with Care Management and Population Health support. These investments have equipped their healthcare practitioners with accurate information about their patients necessary to provide timely and appropriate quality clinical care to their patients. Certainly, CMS helped influenced some […]

How AI Verifies Insurance Eligibility to Benefit Members & Plans

Artificial Intelligence (AI) continues to mature as companies such as IBM, Amazon, and Google race to bring AI into the daily life of consumers. Underlying the technology of AI is natural language processing, which integrates fields as diverse as linguistics, neuroscience, anthropology, computer science, and psychology. As AI begins to permeate healthcare, its vast potential […]

Using Healthcare Personalization to Delight, Engage & Empower

Consumers (including members and patients) recognize personalization gives them more enjoyable and relevant experiences online that help them accomplish their goals. Health plans and providers are now adopting personalization to create positive end-to-end consumer experiences on their sites, which in turn may increase engagement, improve loyalty, lower cost of service, and improve patient outcomes. For […]

Owning the End-to-End Consumer – Patient Experience

Healthcare providers continue to focus on every interaction point consumers and patients have both online and in facility. It is critical for providers to own the end-to-end consumer-patient experience whether capabilities are empowered inside or outside the provider organization. The challenge is that providers are often reliant on multiple third party vendors for consumer and […]

Can an Apple Watch Keep the Doctor Away?

Apple launched the Apple Watch in 2015 and has been making improvements to it ever since. Today’s announcement was no different. Freedom to Get Fit Where You Want to Get Fit In prior versions, you would need to be in close proximity of your iPhone in order to run all of the Apple Watch supported […]

Search Battle: Pumpkin Spice Latte vs. The Flu

As the temperatures begin to dip in the midwest, your Facebook feed may convince you that pumpkin spice latte’s are at the forefront of everyone’s mind. But are they really? Let’s take a look at Google Search Trends to see who wins the search battle: hot drinks for cool weather or being under the weather. […]

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