Healthcare

As we know, many users don’t actually read your healthcare content. Instead, they scan it. They’re scanning for the action that’s relevant to their journey, such as how to schedule an appointment, a phone number or a web form. And, frankly, that’s what you want them to do — to convert. To do that, you […]

The final step in the CMS price transparency legislation is due January 2024 and requires that health plans ensure that their members have access to accurate cost of care tools that show total procedure costs for an episode of care. These 3 major shifts will happen operationally due to price transparency:   The “Plan Design […]

There’s been a lot to say about the cost transparency legislation that came out a few years back from CMS. The final step in the legislation is due January 2024 and requires that health plans aka “payers” ensure that their members have access to far more robust and accurate cost of care tools. These enhanced […]

For marketers of medical devices, it has never been more important to engage directly with your patient consumer audiences. With an abundance of consumer-grade device competition, an overall focus on ‘care in place’ for aging populations, and even consumer interest in exploring devices as an alternative to pharmaceutical therapies, the momentum is squarely on medical […]

In blog 2 of our data lakehouse blog series, we discussed how Perficient’s Healthy Lakehouse solution accelerates time and cost to value and can help crack the code to success in delivering solutions. Next, we’d like to share some real-life examples of projects and solutions we’ve executed with our clients. These charts show just a […]

For healthcare and life science organizations, the folks on the front lines manning the phones, answering customer questions and solving issues make a major impact on the patient experience. And for those in sales, marketing, product development, and operational roles, this team can also make a major impact on how to optimize that patient experience. […]

In part 1 of our blog series, we talked about driving ROI in healthcare with data analytics modernization. In this blog, we will discuss accelerating time and money to value with the Perficient Healthy Lakehouse. Through past implementations, Perficient has learned a lot about what adds time, effort, and cost to healthcare data & analytics […]

For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]

Today, it is more important than ever for healthcare organizations to offer an excellent digital experience. In an industry that is highly regulated, understaffed, and still recovering from the COVID-19 pandemic, David Perkins, account manager, is striving to enable healthcare organizations (HCOs) to provide better patient care. I recently sat down with him to learn […]

“Personalization” has been one of the hottest buzzwords and approaches in the digital commerce space over the last five years. But personalization isn’t new; it’s been around as long as humans have conducted commerce. Think about it. Even before the onset of eCommerce and digital buying channels, brands were personalizing ads and products to attract […]

Forrester Report: The Salesforce Consulting Services Landscape, Q1 2023 Organizations often leverage partners with Salesforce consulting expertise to help them get the most out of their Salesforce technology investments. With this support, organizations can modernize their business using existing Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. In the report, […]

According to a cross-industry study by MIT and Databricks, only 13% of organizations deliver on their data strategy.  Now, as we all know, healthcare organizations, especially providers, have been through a lot over the last few years, and this doesn’t make delivering on their data strategy any easier. This is why we ask ourselves daily: […]