Functions

The constant evolution of technology and customer expectations impacts every industry across the board, including utility providers. Whether your company operates in a regulated market or competes against other providers for business, you must both understand and meet your customers’ evolving expectations for the solutions and services you provide, or risk being left behind. Some […]

Companies view great customer reviews as a holy grail of online content. They want to develop customer experiences that nurture positive, 4-star or better reviews in anticipation of greater conversion, order size, loyalty, and sharing across social media. Countless analytics and online behavior reports back up these beliefs, and it is undeniable that customers seek […]

Ensuring the security of business-critical servers hosting e-commerce websites is a challenge in itself. And with the internet becoming an increasingly hostile environment, with threats of all kinds lurking around and ready to exploit, one needs to be a step ahead and increase the perimeter of their security. A bastion host, as the name itself […]

Marketing Automation (MA) is the effort to better manage [online] marketing channels. Mark Polly calls out a 2014 Frost & Sullivan Report to say MA will be a $1.9B industry by 2020. And Marisa Lather explains some ways to get your MA going the right way. Marketing Automation vs CRM The classic “purchase funnel” is a […]

Caching is technology that enhances the performance of websites—making them load faster when compared to a traditional server without caching. When used correctly and as per application need, caching can reduce the load on the server, which results in lower server resource consumption. Some Background on the Need for Caching RAM is an important aspect […]

Faceted navigation, which allows online shoppers to filter products by categories like brand, size, and color, is a valuable and time-saving addition to your eCommerce user experience. However, because search engines will view each combination of product filters as its own unique page, your faceted navigation may be hurting your SEO rankings. Watch the video […]

Perficient Digital’s website design and development work continues to earn industry recognition, most recently in the form of three DotCOMM Award wins. The websites we created for Gallagher Way, Marquee Sports & Entertainment, and CURT Manufacturing earned two Platinum awards and a Gold award, respectively. Our Perficient Digital Labs team designed and developed the award-winning […]

Remember what life was like, say, 10 to 15 years ago? Myspace reigned supreme of all social networks (there wasn’t much competition). Most of us carried a Blackberry (forget iMessages, we sent BBMs instead). The World Wide Web had been around for some time, but we hadn’t reached the era of ubiquitous internet. Given this, […]

Perficient Digital was recently included as a digital commerce service provider in Gartner’s Digital Commerce Vendor Guide, 2018. Inclusion in this guide demonstrates our expertise in the commerce space and our ability to create exceptional customer experiences. Companies often underestimate the number of technologies needed to create a seamless commerce experience, or the challenges that […]

In Hosting Services, we get custom requirements depending on project needs. I will share one such requirement that was unique in nature, considering the customer’s available infrastructure and the phase the project was in when the change request was raised. The Challenge On one of our website redesign projects – almost in the middle of […]

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

As an Adobe Premier Partner and an award-winning Magento Enterprise partner, Perficient Digital is at the intersection of the recent Adobe Magento acquisition. We’re one of only a handful of digital experience providers who can claim these two strong partnerships and practices, and we have a number of awards, specializations, and expertise to back it […]