Faceted navigation, which allows online shoppers to filter products by categories like brand, size, and color, is a valuable and time-saving addition to your eCommerce user experience. However, because search engines will view each combination of product filters as its own unique page, your faceted navigation may be hurting your SEO rankings.
Watch the video below to learn more about how faceted navigation affects SEO, as well as some tips to help from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple.
A compelling digital strategy aligns customer experiences, business execution, and the right technology as the market and your competition constantly evolve. Our Digital Essentials highlight the most compelling aspects of all three to help you react and respond to this ongoing evolution.
To learn more about Stone Temple, read our recent blog post.