Commerce

Announced originally at Magento Imagine 2016, I had the opportunity last week to review the new enhancements being release in Magento 2.1.  A few of these enhancements should give merchandisers and PayPal users a reason to smile. Staging and Preview – This enhanced capability provides the ability to create, preview, schedule and stage a wide […]

As the choices available to today’s consumers increase, so do expectations for companies. Customers not only want to be able to reach you at all times, using all their various devices, but they also want personalized content throughout their buying experience. More than 78% of consumers believe that organizations providing custom content are interested in […]

B2B companies realize there’s an advantage to stepping up their digital commerce experience. With B2B commerce sales estimated to reach $1 trillion globally by 2020, it’s important to consider and adapt the top trends that will grow your digital commerce. In part 1, we revealed the importance of optimizing the B2B digital commerce experience and […]

In the always-on digital world we live in, the convenience of mobile devices and online commerce have evolved the simplest tasks like calling a cab, ordering takeout, or shopping at our favorite stores. Because we all participate in online commerce on a daily basis, we have certain standards of what qualifies as an exceptional or […]

Millennials became the largest generation in the workforce in early 2015. The rise of the Millennials in the workspace will have a profound impact on how companies operate. At the same time, many organizations fail to anticipate how this generation will change B2B commerce. Millennials approach information sources differently than previous generations. This, coupled with their increased customer experience expectations presents […]

Yesterday’s announcement of Salesforce.com acquiring the cloud-based, eCommerce provider Demandware is exciting for Perficient and our clients. Whether your business is solely or partially-based in eCommerce, customers are your lifeblood. Knowing who they are, why they buy from you, and what keeps them coming back are all essential details to remain competitive and profitable. Our […]

Over the last two decades, online shopping has seeped into our daily lives. Our favorite retailers and brands continue to make this experience easier and more convenient with options to shop on our mobile devices. When imagining the ultimate online experience, pure-play retailers like Amazon come to mind. This company has revolutionized B2C commerce, but […]

As online commerce continues to grow, retailers of every size are competing for that coveted share of wallet. Standing out among the noise of a competitive market comes down delivering a personalized and compelling digital experience. It should come as no surprise that two of the major digital platforms – Adobe Marketing Cloud and Demandware […]

Ninad Minelkar from Perficient presented a case study at IBM Amplify about Omni-Channel Order Management at National Geographic.  National Geographic is a global organization which provides 11,000 grants to scientists and do global outreach to 450 million people in 171 countries.  They send out 25 million catalogs per year as part of their commerce. National […]

Another hot topic at the IBM Amplify 2016 Conference is experiential commerce.  This really focuses on the customer’s experience during their engagement with your brand.  The Color Run is a 5k running event that has become the largest event series in the world.  The “experience” during the run is what the runners are after and […]

Today IBM opened its Amplify conference focusing on IBM Commerce, Marketing and Digital Experience products.  This year is IBM’s 20th anniversary of their commerce product.  IBM customers now sell $100b annually through their commerce systems.  Gartner has listed IBM Commerce as a leader in this space yet again this year. The opening video focused on […]

There were many great concepts and strategies presented at this year’s B2B Online conference in Chicago, but one of the recurring points was that B2B eCommerce needs to look a lot more like B2C eCommerce. This need could partly be due to the rise of millennials in the workplace (50% of B2B buyers are now millennials). […]