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Understanding the Value of PIM and Commerce

In the always-on digital world we live in, the convenience of mobile devices and online commerce have evolved the simplest tasks like calling a cab, ordering takeout, or shopping at our favorite stores.
Because we all participate in online commerce on a daily basis, we have certain standards of what qualifies as an exceptional or less-than-ideal experience. Think back to your last online shopping experience – what was it like? Did you find what you needed? Was the site difficult to navigate or view on a mobile device? Were there enough customer reviews to help you make a decision on your purchase?
For the less-than-satisfactory eCommerce sites that exist, yours has the opportunity to be so much more. In our experience with clients, we have found three drivers to success for eCommerce:

  • Products are easy to find
  • Buying process is simple and efficient
  • Order fulfillment must be fast and accurate

Whether you’re a B2C or B2B buyer, this is the experience we all desire. Download our latest guide to understand how to align your B2B commerce strategy with a best-in-breed product information management (PIM) solution and answer questions such as:

  1. What challenges do B2B companies face when establishing a commerce site?
  2. What is the benefit of a strong PIM-commerce solution?
  3. Is it better to choose a best-in-breed or multi-domain solution?
  4. What is the path for improving the B2B commerce experience?

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Stephanie Gallina, Senior Manager, Microsoft + CXC Partner Marketing

Stephanie has more than 15 years' experience in marketing communications, leading and executing marketing strategies for corporate and non-profit organizations. She elevates the awareness of relevant digital solution topics and thought leadership for Perficient.

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