B2B companies realize there’s an advantage to stepping up their digital commerce experience. With B2B commerce sales estimated to reach $1 trillion globally by 2020, it’s important to consider and adapt the top trends that will grow your digital commerce.
In part 1, we revealed the importance of optimizing the B2B digital commerce experience and creating a more B2C-like site. So what’s next?
Trend #2: Provide a Unique and Personalized Experience
Choosing a Global Software Development Partner to Accelerate Your Digital Strategy
To be successful and outpace the competition, you need a software development partner that excels in exactly the type of digital projects you are now faced with accelerating, and in the most cost effective and optimized way possible.
What does a personalized experience for B2B commerce look like? It begins when a customer lands on your site and then guides them through submitting an order. Your customers want to quickly find the products relevant to their business versus combing through large, diverse product catalogs.
91% of B2B buyers want an intuitive experience when navigating a vendor’s site
Other ways to personalize the experience include offering up previously negotiated prices or discounts for buyers, option to use specific shipping accounts and special payment options, such as credit card, net terms or purchase orders.
What processes should you align to provide a personalized experience for your buyers? Learn more in our latest guide.