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The Ingredients for Crafting a Personalized Digital Experience

As online commerce continues to grow, retailers of every size are competing for that coveted share of wallet. Standing out among the noise of a competitive market comes down delivering a personalized and compelling digital experience.
It should come as no surprise that two of the major digital platforms – Adobe Marketing Cloud and Demandware – announced a partnership that will allow retailers to integrate these solutions and create more personalized shopping experiences.
I recently read an interesting piece that discusses how cloud integration of content and commerce will take online retailers to the next level in creating connected experiences that drive sales and build customer loyalty.
It will be interesting to hear more about how this partnership impacts online retail in the coming months. How do you see cloud-integrated platforms contributing to the evolution of digital commerce?

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Stephanie Gallina, Senior Manager, Microsoft + CXC Partner Marketing

Stephanie has more than 15 years' experience in marketing communications, leading and executing marketing strategies for corporate and non-profit organizations. She elevates the awareness of relevant digital solution topics and thought leadership for Perficient.

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