Sharon Suchoval

The process of effectively managing population health while consistently measuring and reporting its outcomes can be a challenge for healthcare providers. We will be having a conversation with Christine Bessler, CIO and VP of Information Technology at ProHealth Care and Juliet Silver, Director of Healthcare Advisory Services at Perficient on Wednesday, March 26. We will […]

In backrooms and boardrooms across the country, businesses are discussing the ROI of social media. Where should I put my marketing dollars? What about my time? Why do I care about what Twitter says about my brand? Sometimes you can measure social media ROI by tracking traffic and sentiment and reach. Other times, the ROI […]

Language is powerful and can completely set the tone within your environment whenever you are pleased or frustrated. After only a few days of working at Perficient, I began to notice something very different about the language that was used in each conversation that I had. The difference? Nobody used the word “problem.” If we, […]

Joan Rothman, Director at Perficient, recently wrote a blog post about the new landscape of healthcare marketing: You see the commercials on TV, the alluring websites, digital advertising in airports, on billboards, on the radio, in magazines, everywhere. Let’s face it, the war for patients in healthcare is in full swing. Whether you are a […]

Michael Porter, Principal at Perficient, recently wrote a blog post on Oracle’s acquisitions of Eloqua, Responsys and Compendium and how these products will become integrated as the Oracle Marketing Cloud. As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they […]

You see the commercials on TV, the alluring websites, digital advertising in airports, on billboards, on the radio, in magazines, everywhere. Let’s face it, the war for patients in healthcare is in full swing. Whether you are a hospital, a physician, a pharmaceutical company or any combination thereof, you are now operating in a highly […]

We are honored to be ranked as the Number 14 Top Company in The Ladders Q4 rankings. The Ladders is a well-respected job-matching service that has been recognized by Forbes, Business Insider, About.com and others. A special congratulations goes out to two of our colleagues: Subir Singh, Talent Acquisition Specialist and Betsie Hollis, Senior Talent […]

Whether you are thinking about implementing a Salesforce solution or expanding upon the Salesforce solution you already have, there are several factors to consider when selecting the right company to partner with: 1)     Do they have extensive experience implementing a Salesforce solution with companies in your industry? 2)     How knowledgeable are they building and deploying […]

If you haven’t found the perfect Valentine for the techie in your life, there’s no need to worry. We’ve created the perfect card to express your feelings.   (tweet this)     (tweet this)     (tweet this)      (tweet this)      (tweet this)

Marketing automation is helping companies meet the challenges of today’s business realities ─ breakneck pace, savvy buyers, overwhelming amount of media channels and intense pressure to continually demonstrate value. Leveraging smart tools in strategic ways to set your brand apart from the rest is not an option, it’s a business imperative. Automating the end-to-end marketing […]

Healthcare organizations must comply with complex medical coding and billing rules, along with HIPAA (Health Insurance Portability and Accountability Act) privacy and security regulations. Healthcare data, including Protected Health Information (PHI), must be kept secure, confidential, and available only to authorized users, traceable, reversible and preserved for long periods of time. The right cloud solution for a […]

We have said it before, but with the unveiling of Salesforce1, it’s the perfect time for a reminder about the three pillars of CRM User Adoption success: people, process, and technology.  With the launch of Salesforce1, there’s no question that salesforce.com nails these three drivers.  There are several components to user adoption success, but the […]