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Customer Experience and Design

The Importance of Marketing in Healthcare – #HIMSS14

Joan Rothman, Director at Perficient, recently wrote a blog post about the new landscape of healthcare marketing:

You see the commercials on TV, the alluring websites, digital advertising in airports, on billboards, on the radio, in magazines, everywhere. Let’s face it, the war for patients in healthcare is in full swing. Whether you are a hospital, a physician, a pharmaceutical company or any combination thereof, you are now operating in a highly competitive environment. Frankly, it was inevitable.

The shift from company to consumer is happening everywhere, and healthcare is no exception. To read Joan’s full blog post, click here.

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Sharon Suchoval

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