In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Distributors play a crucial role in the supply chain, acting as intermediaries between manufacturers and end customers. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. It’s essential to stay customer-focused, monitor […]
Rupa Amin –
As a Director of Commerce Strategy at Perficient, Rupa helps clients see their dreams and visions come to fruition through research, strategy recommendations, data-driven insights, and implementation of ideas to build their eCommerce presence. With 20+ years in the IT industry, having served in various roles from a product owner to building complex integrations, she has developed a veritable skillset (think of Swiss knife!). She is our curious, solution-oriented strategist that is comfortable with ambiguity yet ready to challenge the status quo.