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Rupa AminDirector, Commerce Strategy

As a Director of Commerce Strategy at Perficient, Rupa helps clients see their dreams and visions come to fruition through research, strategy recommendations, data-driven insights, and implementation of ideas to build their eCommerce presence. With 20+ years in the IT industry, having served in various roles from a product owner to building complex integrations, she has developed a veritable skillset (think of Swiss knife!). She is our curious, solution-oriented strategist that is comfortable with ambiguity yet ready to challenge the status quo.

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Blogs from this Author

Working Hard. Wearhouse Workers.

Mastering B2B as a Distributor: A Business Growth Odyssey

In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Distributors play a crucial role in the supply chain, acting as intermediaries between manufacturers and end customers. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. It’s essential to stay customer-focused, monitor […]

Businessman Presenting New Project To Partners In The Office

How Strategists Can Help With PIM Implementations

Product information management (PIM) is a crucial aspect for those in the business of selling. It serves as a central hub for all relevant parties. Developing an efficient product management plan and recognizing the significance of outlining product use cases are crucial aspects for achieving success. The key is to create a comprehensive strategy. Collaborating […]

Workers tracking order management.

7 Ways an OMS Enhances Inventory and Supply Chain Management

As sellers, we aim to meet the expectations of our customers, who now expect to know the delivery time before placing their orders. Regardless of whether you ship from one or multiple places, supply chain issues that affect inventory levels should not hinder you. Choosing the right solution from the many options available in the […]

The Impact of PunchOut between Buyers and Sellers in B2B Commerce

When buying online in today’s world, we often think of a quick and simple process. However, the B2B purchasing process can be more complex, especially when clients purchase from various suppliers and familiarize themselves with each vendor-purchasing platform, or for sellers who are accommodating requests from various buyers. These touchpoints and roadblocks make the commerce […]

Opticon

An Electrifying Return to In-Person Events: Opticon22 

The previous two years have been full of chaos and mystery, divulging our world into uncharted territory. Our society was forced to shift online and away from in-person events. The feeling of connectedness could be found over Zoom meetings and was the new closest thing to face-to-face interaction.   COVID-19 impacted every aspect of life: […]

How Episerver B2B Commerce Cloud’s Quoting and Checkout Benefits Consumers During COVID-19

In these unprecedented times, B2B buyers want to be sure they are staying budget-conscious and aware of all the ways to get a better price on their orders. Companies need to adapt from outdated quoting methods such as in-person, door to door, and over the phone, and transition to sophisticated digital quoting and checkout. Implementing […]