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Ng-Conf is the premier annual conference for the open source AngularJS project. It was a great conference to attend, and struck a really good balance between having fun and learning about how to effectively work with Angular.

Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that equation, it’s more important than ever to invest in analytics – and measure the real impact on your bottom line. 4 Steps to Measure Your Marketing Efforts Establish […]

Everything is getting smarter—phones, trashcans, scales that tweet (so cruel).  There are even implanted digital do-dads, like pacemakers, helping to improve life for those with particular medical needs.  So it seems inevitable that clothing would not be immune.  Digital novelty wear, such as kids shoes that light up with each step, or shirts that light […]

What makes a good story? Is it a dynamic hero, or a surprising plot? Credible conflict, or a fascinating theme? It’s hard to imagine that anything but divine intervention could be responsible for a hugely popular novel or film, and harder still to quantify the level of adoration that meets some YouTube video, blog posts, […]

If Will McAvoy taught us anything during those three powerful seasons of The Newsroom, it’s that verified facts and details outweigh the race to be first in breaking a story. Social Media is seen as the enemy throughout the series, and they make a good argument as to why my profession can destroy the truth, […]

Written by Paul Plakut This is installment three of a multipart series on Sitecore 8 – A Modern Experience Manager. If you are wishing to start at the beginning of the series, please begin HERE. I left off with an explanation of FXM or Federated Experience Manager; a powerful way to extend Sitecore 8’s toolset […]

Written by Matt Stehling Requirements Overview Requirements, which are interchangeably referred to as “expectations,” encapsulate capabilities and behaviors that a product, system or process must have in order to fulfill a business need or solve a business problem. A requirement is typically classified first into either a functional or non-functional requirement, and from there into […]

Last month, I had the opportunity to attend a direct response marketing conference with a friend of mine who’s been in the business for decades. Direct response’s endgame is to create just that – a “direct response” from the consumer, such as a phone call to a toll-free number, click to visit a website, etc. […]

Written by Paul Plakut This is installment two of a multipart series on Sitecore 8 – A Modern Experience Manager. If you are wishing to start at the beginning of the series, please begin HERE. I left off with an explanation of Skynet; a sort of artificial marketing intelligence that learns user behavior. As promised, […]

Written by Paul Plakut In the beginning, there was content. Content fed search engines, which in turn helped to determine search engine rankings, and ultimately contributed to the overall success of a website. It was content that first engaged the user, content that earned user loyalty, and content that maintained website relevancy. All of that […]

On my way to attend TEDx Detroit, I noticed my tire pressure-warning lamp was illuminated. So I pulled into the service station, located the air compressor and positioned my vehicle. Quarters. I need quarters. No quarters in the change tray, under the seat, or anywhere they’re ‘supposed’ to be (I did find my old Fugazi […]

Like many of my fellow tech nerds, I took a long lunch break last month to watch the unveiling of the new iPhone. Not including the frustration of a livestream that even the White House could execute more properly, I wasn’t impressed by the new “features” Apple was flaunting in their new smart phone. Don’t […]