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Marlana Voerster

Marlana Voerster is a Senior Healthcare Strategist at Perficient, where she works with providers and MedTech, pharma, and digital health organizations to build brand loyalty and enhance the patient experience through customer-centric digital experiences.

Blogs from this Author

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Healthcare Storytelling Part 1: How your organization can supercharge its origin story

Picture a young man in the 1940s heading west with his sights set on Hollywood. He arrives to little fanfare and struggles to find the fame and fortune he seeks. With a baby on the way, bills to pay, and slim prospects for breaking into the entertainment industry, he turns to St. Jude Thaddeus, the […]

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Creating Great Medical Devices Digital Experiences for Baby Boomer Audiences

By 2030, the last of the 73 million baby boomers will cross the threshold into Medicare eligibility. Many of us have a somewhat dated view of the 65-plus population, but these folks aren’t your grandma’s grandma. Boomers may have grown up in an analog-world, but they have been steadily riding the technology wave ever since. […]

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4 Digital Front Door Imperatives for Life Sciences

The idea of the digital front door is a hot topic in healthcare circles. The concept of meeting healthcare consumers where they are and creating a seamless, supportive experience at every step of their journey puts the patient squarely in the driver’s seat. And while this idea has swept through the hospital and health system […]

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B2B Medical Device Marketing Is Getting a B2C Makeover

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the […]

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Evolving Healthcare: Generative AI Strategy for Payers and Providers

Advances in technology are propelling consumer expectations and options for care. In this swirling sea of change, healthcare organizations continue to explore new ways to improve outcomes and organizational resiliency. One area gaining significant buzz (and a healthy dose of hesitation) is generative AI. With its ability to analyze large datasets, identify patterns and trends, […]

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How Medical Device Companies Can Ride Healthcare’s Retail Wave

There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]

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5 Ways to Drive Greater Engagement in your Medical Device Marketing

For marketers of medical devices, it has never been more important to engage directly with your patient consumer audiences. With an abundance of consumer-grade device competition, an overall focus on ‘care in place’ for aging populations, and even consumer interest in exploring devices as an alternative to pharmaceutical therapies, the momentum is squarely on medical […]


Why Customer Care Is the Heart of Your Healthcare Organization

For healthcare and life science organizations, the folks on the front lines manning the phones, answering customer questions and solving issues make a major impact on the patient experience. And for those in sales, marketing, product development, and operational roles, this team can also make a major impact on how to optimize that patient experience. […]

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Top 8 Trends Driving the Medical Device Industry in 2023

With surging inflation, decreased hospital spending, and widespread market uncertainty, it is vital that medical device organizations stay knowledgeable about the future of the industry, so they can prioritize their investments strategically.  As we begin the new year, we expect the following eight trends to drive the medical device industry in 2023. 1. Virtual Health […]

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Is Your Healthcare System Focused on the Caregiver Experience?

“Patient experience” has become a buzzword in healthcare circles over the past few years. In fact, a quick Google search brings up over 40 million results so it’s safe to say it’s a major focus for the industry. But what about caregivers — those folks who are caring for sick children, partners, friends, and family […]

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The Top 6 Emerging Healthcare Trends for 2023

With new regulations and increasing access to data, healthcare organizations (HCOs) have a lot to balance to keep pace with ever-changing consumer expectations. With an understanding of what’s next for the healthcare industry, HCOs can more strategically prioritize investments. As we approach the new year, we expect the following six trends to drive the healthcare […]

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To TikTok or Not to TikTok? The Healthcare Marketer’s Dilemma

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

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