There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]
Marlana Voerster
Marlana Voerster is a Senior Healthcare Strategist at Perficient, where she works with providers and MedTech, pharma, and digital health organizations to build brand loyalty and enhance the patient experience through customer-centric digital experiences.

Blogs from this Author
5 Ways to Drive Greater Engagement in your Medical Device Marketing
For marketers of medical devices, it has never been more important to engage directly with your patient consumer audiences. With an abundance of consumer-grade device competition, an overall focus on ‘care in place’ for aging populations, and even consumer interest in exploring devices as an alternative to pharmaceutical therapies, the momentum is squarely on medical […]
Why Customer Care Is the Heart of Your Healthcare Organization
For healthcare and life science organizations, the folks on the front lines manning the phones, answering customer questions and solving issues make a major impact on the patient experience. And for those in sales, marketing, product development, and operational roles, this team can also make a major impact on how to optimize that patient experience. […]
Top 8 Trends Driving the Medical Device Industry in 2023
With surging inflation, decreased hospital spending, and widespread market uncertainty, it is vital that medical device organizations stay knowledgeable about the future of the industry, so they can prioritize their investments strategically. As we begin the new year, we expect the following eight trends to drive the medical device industry in 2023. 1. Virtual Health […]
Is Your Healthcare System Focused on the Caregiver Experience?
“Patient experience” has become a buzzword in healthcare circles over the past few years. In fact, a quick Google search brings up over 40 million results so it’s safe to say it’s a major focus for the industry. But what about caregivers — those folks who are caring for sick children, partners, friends, and family […]
The Top 6 Emerging Healthcare Trends for 2023
With new regulations and increasing access to data, healthcare organizations (HCOs) have a lot to balance to keep pace with ever-changing consumer expectations. With an understanding of what’s next for the healthcare industry, HCOs can more strategically prioritize investments. As we approach the new year, we expect the following six trends to drive the healthcare […]
To TikTok or Not to TikTok? The Healthcare Marketer’s Dilemma
As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]
The Inflation Reduction Act: 4 Strategic Opportunities for Healthcare Payers
The Inflation Reduction Act, which was signed into law by President Biden last month, contains a number of social and climate policies, including legislation to protect recipients of Medicare from rising drug prices. This Act has been watched closely by the healthcare industry as it aims to support Medicare recipients by placing a cap on […]
Empathy, Transparency, and Accountability in Healthcare: The “Trust Trend”
The ‘Trust Trend’ has gained momentum over the last several years, with more healthcare organizations recognizing the importance of empathy, transparency, and accountability in building trust with their audiences across the lifecycle. If you are looking to identify and action trust levers that matter most to your audience, consider these four activities that will drive […]
Strategies to Boost Post-Pandemic Charitable Giving in Healthcare
The pandemic flipped the script on much of healthcare, and the industry is still grappling with the impact on post-pandemic life. In the hospital world, this is as true for philanthropic departments as it is for clinical care. There is a lot of change in the air, from demographics and giving patterns to use of […]
Are You Slacking on Generation X in Your Hospital Marketing?
Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]
Creating Optimized and Engaging Provider Profiles For Your Hospital Website
If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]