Marlana Voerster

Marlana Voerster is a Senior Healthcare Strategist at Perficient, where she works with providers and MedTech, pharma, and digital health organizations to build brand loyalty and enhance the patient experience through customer-centric digital experiences.

Blogs from this Author

Medical Concepts, Safe Support

The Top 6 Emerging Healthcare Trends for 2023

With new regulations and increasing access to data, healthcare organizations (HCOs) have a lot to balance to keep pace with ever-changing consumer expectations. With an understanding of what’s next for the healthcare industry, HCOs can more strategically prioritize investments. As we approach the new year, we expect the following six trends to drive the healthcare […]

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To TikTok or Not to TikTok? The Healthcare Marketer’s Dilemma

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

Open Enrollment Healthcare Benefit Forms.

The Inflation Reduction Act: 4 Strategic Opportunities for Healthcare Payers

The Inflation Reduction Act, which was signed into law by President Biden last month, contains a number of social and climate policies, including legislation to protect recipients of Medicare from rising drug prices. This Act has been watched closely by the healthcare industry as it aims to support Medicare recipients by placing a cap on […]

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Empathy, Transparency, and Accountability in Healthcare: The “Trust Trend”

The ‘Trust Trend’ has gained momentum over the last several years, with more healthcare organizations recognizing the importance of empathy, transparency, and accountability in building trust with their audiences across the lifecycle. If you are looking to identify and action trust levers that matter most to your audience, consider these four activities that will drive […]

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Strategies to Boost Post-Pandemic Charitable Giving in Healthcare

The pandemic flipped the script on much of healthcare, and the industry is still grappling with the impact on post-pandemic life. In the hospital world, this is as true for philanthropic departments as it is for clinical care. There is a lot of change in the air, from demographics and giving patterns to use of […]

Generation X Marketing

Are You Slacking on Generation X in Your Hospital Marketing?

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]

Female Doctor Waving And Talking With Colleagues Through A Video Call With A Laptop In The Consultation.

Creating Optimized and Engaging Provider Profiles For Your Hospital Website

If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]

He's Always Ready To Help

The ROI of Soft Skills Training in Healthcare Customer Care

It’s no secret that, for organizations to be successful, a healthy focus on the bottom line is critical. That goes for healthcare and life sciences organizations as well. Because of this, many organizations focus on ”hard skills” when training their patient support, customer care, or contact center employees. Hard skills are those teachable skills that […]

Going Over Every Detail

Best Practices For Planning Your Next Healthcare Journey Map

We recently discussed how journey maps can be leveraged across organizations to create a holistic, patient-centered experience (if you missed it, you can learn more about ‘Activating Journey Maps Across your Healthcare Organization’). But before you can activate journey maps, you must create them. The following these best practices for planning your next healthcare journey […]

Nurse Speaking To A Mother And Child

Activating Consumer Journey Maps Across Your Healthcare Organization

Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]

direct-to-consumer

Healthcare Price Transparency: Why Clear Costs Can Drive Brand Loyalty

On Jan. 1, 2021, new guidelines from the Centers for Medicare & Medicaid Services went into effect requiring hospitals that operate in the United States to provide “clear, accessible pricing information” online for the services they provide. Hospitals have a choice in how they provide this information, and the experience varies widely from hospital to […]