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Michael Porter

http://www.perficient.com

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Digital Transformation Is Advancing

Information Week has an article on how Digital Transformation is Advancing.  The article notes the always ongoing effort to digitize everything.  Info Week stresses “digitzing the core” which is to say, make every process and system digital.  I like the statistics they put up from a study of 1,000 senior IT and business leaders. At […]

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6 Predictions on How AI Will Advance in 2018

Among many trends, AI’s continuing rollout and use in the enterprise ranks near the top. I recently read an article in CMO.com on their Six Artificial Intelligence Predictions.  I wanted to highlight what they said and react to it myself based on what we are seeing in the market.  It’s worth it to read what […]

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What Does AI Have to Do with Strategy?

As you would expect at a consulting firm, we get a lot of questions on artificial intelligence and machine learning. Of course, Perficient provides a wide range of services around these types of capabilities. All too often, companies seem to appoint someone to a position with AI in the title and call it good. That […]

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Social Media Options

Thanks to Kara Whitlow for pointing me to this article. When you look at digital transformation, the custom facing side means you have to meet customers where they are and that means a variety of social media channels have to be included. It doesn’t matter if you are in the B2C or B2B world, social […]

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AHIP Digital Conference: AI in Healthcare 2018 Trends

Here at the American Health Insurers Digital Experience Conference (AHIP), Jeff Cribs of Gartner and Ang Sun of Cambia Solutions gave an interesting presentation on AI trends to Watch in 2018. Example: the imageNet large scale challenge. Over the last 7 years it’s improved. in 2010, there was a 30% error rate. Today, Microsoft and […]

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The Value of a Personalized Experience

Google likes to put interesting statistics.  While you can’t plan your business around this stat, you can see where the market’s going and what you need to do in your own digital channels. Reminder It’s one thing to say the personalization makes a difference but what does it really take?  Here are some thoughts that […]

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AI vs Doctors, How the Fight is Shaping Up

OK, it’s not really versus because in many cases, AI will enhance the work doctors and surgeons are doing. But that said, we should monitor just how good AI is getting in the healthcare world.   Given the complexity of these scenarios, you can see how this would extend to other industries.  All that said, ieee.org […]

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Digital Change 2007 to Now: Governance and Other Ugly Words

So yes, Governance, Organization, Making it work, etc; they are all ugly words. At least they are enough to put you to sleep just thinking about them.  With the increase in complexity, comes an increase in the organization necessary to support it.  Let’s look at a typical organization supporting a site in 2007.  I say […]

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Forrester’s U.S. Customer Index Worsened in 2017

Forrester has a blog post that highlights the high-level results from the latest U.S. Customer Experience Index Report. First the results because they are interesting: This year’s Customer Experience Index report for US brands revealed a CX leadership gap — not a single brand has risen to the top of our rankings and continue to move upward. […]

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Forrester's U.S. Customer Index Worsened in 2017

Forrester has a blog post that highlights the high-level results from the latest U.S. Customer Experience Index Report. First the results because they are interesting: This year’s Customer Experience Index report for US brands revealed a CX leadership gap — not a single brand has risen to the top of our rankings and continue to move upward. […]

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Digital Transformation Involves More Than Technology

So I and others at Perficient have highlighted many times that Digital Transformation involves more than technology. As a matter of fact, I did a search of Perficient’s web site and got a lot of references to organizational change management (OCM).  So this recent article from CMO.com is music to my ears. They reference Altimeter’s […]

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Good Advice to Embracing Digital

Jason Jewert posted a blog on Driving Sales.  It was about What Automotive Retailers Can Learn From Amazon (and other companies)  While his focus is on his industry, the advice crosses almost any industry or company.  I especially like his opening premise about the fact that Netflix didn’t kill Blockbuster, Blockbuster did that just fine […]

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Digital Change 2007 to Now: Measurement and Testing

When you think about analytics and optimization, you see perhaps the largest changes between now and 2007. I’ll note what I saw in 2007 and surrounding years.  I’m sure there are plenty of exceptions but this seemed to be what we saw: Web analytics was used.  Most sites hooked up a web analytics tool With […]

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Using Contextual Signals With Mobile Users

              Mobile is an interesting beast. Users have a different experience for a variety of reasons. Not the least of which is the fact that you interact with mobile almost anywhere and definitely outside your home or work. Obviously that sets up a lot of opportunity if you can […]

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Educational Content Gets More Viewing Time Than Cats on YouTube

Google Think has a long but interesting blog post about, “What Brands Can Learn from Educational Content on YouTube”  Here are some stats from the post: Educational content gets 4X viewing time than animal video content. (Yes, that a statistic pushed directly towards digital marketers) There are 500 million views of educational content every day […]

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Personalization Payoff

CMO.com has an interesting and short article on the “Personalization Payoff: 3 New Approaches to CRM Data”  I like the article because the author gets into why you have a CRM system in the first place.  You have the system to manage the customer experience from first touch (sales) through the entire lifecycle (marketing and […]

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Digital Change 2007 to Now: Technical Underpinnings

The technical underpinning of the “World Wide Web” have changed.  For one, when was the last time you heard reference to the world wide web?  When was the last time you typed in www for that matter.  The technology used to service the digital world has expanded remarkably as customers flock to digital channels for […]

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15 Stats About High-Tech B2B

CMO.com has an interesting article on some key stats in the B2B world. By that we are talking about buying software or using solutions meant for business to business rather than a consumer facing solution.  Think campaign management software rather than a shopping cart.  I won’t quote every single stat but here are my top […]

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Examples of How Blockchain Will Drive Change

  CMO.com has a decent article on bitcoin. The title is a bit pretentious, “Read This and You Can Stop Pretending You Understand Blockchain”  The article fails in completely explaining what it is but it does a great job in giving examples on where blockchain technology will improve transparency and efficiency in many different industries. […]

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Digital Change: 2007 and Now, What a Difference

Ten years seems like a long time in the digital world.  A lot has changed and the pace of change continues to increase. More tools exist to make it easier to create a sharp looking and engaging web site. Social and mobile channels have had huge growth beyond anything imagined.  We can better measure what’s […]

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