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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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Blogs from this Author

Cloud Trend #4: Engaging Your Online Community of Customers

We do a lot of blogging about online or digital communities here at Perficient. Why is that? We firmly believe that communities are the backbone for creating the next-generation digital experience. As you think about your organization’s digital transformation, and how you can extend the power of Salesforce’s CRM and cloud platform to enhance the customer experience, […]

Cloud Trend #3: Creating a Connected Service Experience

As a Fullforce Service Cloud Master, Salesforce has recognized Perficient’s proven expertise in delivering digital experience, business optimization and industry-specific customer service solutions that empower enterprises to connect and engage with customers in a whole new way. With more than 300 Service Cloud implementations under our belt we’ve pretty much seen it all and developed some […]

Cloud Trend #2: Sell Smarter, Sell Faster

We all know the benefits of sales force automation and the need for a CRM system to manage your business. However, the future of CRM for your sales organization goes well beyond just managing your contacts and entering leads and opportunities. It’s about having the tools and the technologies at your fingertips to help you sell smarter and […]

Cloud Trend #1: Hyper-personalization of Digital Marketing

By now you’re familiar with the term personalization and heard it a time or two if you’re a marketer. This term has been used to describe the 1:1 experience or journey marketers can create to connect and engage with customers on a deeper level. But what exactly is hyper-personalization and how does it differ from just delivering a personalized […]

Top 3 Reasons to Subscribe to Our Weekly Salesforce Blog Digest

We understand how busy life is and how tough it can be to keep up with everything in the Salesforce world. We have produced a weekly email digest that delivers a snapshot of our best content right to your inbox every Sunday evening. To sign up simply provide us with your email address using the form at the bottom […]

New Guide: Channeling the Power of Partners with Salesforce

Next year is shaping up to be a disruptive year in the partner program world as the impact of digital transformation runs deep within the walls of the sales organization. To thrive in a competitive channel partner landscape in 2016, we firmly believe organizations are being forced to think about and do three fundamental things: adopt a digital-first mindset to rethink the partner […]

GoPro Wins Service Cloud Surfboard Award at Dreamforce 2015

For the second year running, Salesforce has teamed up with its partners to recognize some amazing Service Cloud customers who have transformed their business with outstanding customer service. Salesforce received hundreds of customer nominations across 20 different Surfboard Award categories hunting for the “best-of-the-best” customer service solutions. Let’s just say we’re “totally stoked” to be a part of the […]

Community Cloud Experts Share Best Practices at #DF15

While standing in line waiting for this a session this afternoon, “Creating Your Community w/ Expert Help from Salesforce Implementation Partners” I was chatting with a fellow Dreamforce attendee who was getting started with Communities. She was in awe by the thousands of other attendees and fellow users all here doing the same thing she […]

5 Ways to Connect with Perficient at Dreamforce 2015

Dreamforce is just 21 days away and we’re excited to return to San Francisco to make it a great success for our customers and the Salesforce community – so get ready to be inspired! Head over to our Dreamforce page to learn how you can connect with us, access exclusive Dreamforce content, attend one of our sessions, and most […]

Drawloop Acquired, Strengthens Salesforce O365 Integration

Salesforce users are continuously looking for the next opportunity to extend the value of their cloud-based platform into new areas of the business or solve unique challenges. That’s the beauty of the platform and having a vibrant developer ecosystem building business apps. Bringing together workflow automation and document generation capabilities to streamline processes is often a difficult and expensive […]

Salesforce + Cloud Integration = Maximize CRM Investments

We’ve reached a tipping point for digital transformation as organizations face new demands to innovate, differentiate and grow at a rapid pace. Businesses today are rethinking how they define customer value propositions and create new operating models with new digital technologies to support these two correlated activities. The challenge now is how fast and how far can businesses push […]

CNX15: Behind the Scenes – How Leading Brands Use MarTech

Today at Salesforce Connections during one of the afternoon breakout sessions, we got a “behind the scenes” look at how Salesforce uses the Marketing Cloud to create 1:1 customer journeys. That got me thinking. Customer engagement strategies continue to evolve as new channels, devices and marketing technologies are introduced to help the most innovative brands understand and […]

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