Salesforce

Drawloop Acquired, Strengthens Salesforce O365 Integration

Salesforce AppExchange partner acquisition

Salesforce users are continuously looking for the next opportunity to extend the value of their cloud-based platform into new areas of the business or solve unique challenges. That’s the beauty of the platform and having a vibrant developer ecosystem building business apps. Bringing together workflow automation and document generation capabilities to streamline processes is often a difficult and expensive business challenge to solve but the benefits are great. 

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The recent acquisition of Drawloop Technologies by Nintex takes customer engagement and employee productivity to the next level within Salesforce, and drives further automation for customers also using Office 365. Together these two companies are powering operations, sales, marketing and service professionals to achieve higher returns on their CRM investments by increasing adoption, ensuring compliance, and increasing deal visibility.

For Salesforce customers, workflow automation and integration enable you to drive business processes seamlessly between CRM and other core systems like SharePoint and Office 365.

Salesforce themselves has done a lot to partner with Microsoft in recent years developing joint solutions to further their mutual customers’ success. Perficient is in a great position as a systems integrator and leading implementation partner helping both Salesforce and Microsoft customers looking to integrate core systems and drive operational efficiency. We’re excited to see how this unfolds in both ecosystems!

For a Microsoft perspective, head over to our Microsoft Technologies blog.

About the Author

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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