With robust industry expertise, our healthcare team achieves excellence in transforming how the world’s biggest brands connect with consumers and grow their businesses. I recently sat down with one of these experts. Marybeth Wrabel is a lead of payer strategy at Perficient who applies her 20 years of expertise in the payer industry to deliver […]
Cassidy Rimmey
Cassidy Rimmey is a Marketing Coordinator in the healthcare industry at Perficient.

Blogs from this Author
Commerce Solutions: Use Cases in the Medical Device Industry
For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]
People of Perficient: Meet David Perkins, Account Manager
Today, it is more important than ever for healthcare organizations to offer an excellent digital experience. In an industry that is highly regulated, understaffed, and still recovering from the COVID-19 pandemic, David Perkins, account manager, is striving to enable healthcare organizations (HCOs) to provide better patient care. I recently sat down with him to learn […]
An Omnichannel Messaging Success Story: Building a Global Experience With Salesforce Marketing Cloud
Today, patients have more options than ever before. There is more content and research easily accessible to consumers. Medical device organizations need to cut through the noise to make their communications impactful. Three in four people say they want to have the same experience in healthcare that they receive from other businesses. Enabling a tailored […]
A Recruitment Success Story: Filling Clinical Roles with a Strategic Approach
Healthcare organizations (HCOs) are struggling with major staffing shortages and unprecedented competition for talent across the industry. According to analysts at Forrester, more prevalent chronic disease, the COVID-19 pandemic, and aging populations are responsible for leaving the burden on the healthcare ecosystem at an all-time high. Difficulty filling roles with high quality candidates has been […]
People of Perficient: Enabling Diversity Equity and Inclusion in Healthcare & Life Sciences
Driving diversity, equity, and inclusion (DE&I) is top-of-mind for healthcare and life sciences organizations. Since the COVID-19 pandemic revealed disparity across industries, consumers are expecting organizations to play a more active role in safeguarding against health disparities and under-represented clinical trials. According to Forrester, “By 2030, HCOs (healthcare organizations) must actively dismantle the inequities that […]
3 Perficient Healthcare Projects Awarded for Design Excellence
Perficient is pleased to announce that our work for Becton Dickinson (BD), Quest Diagnostics, and Access Clinical Partners (d/b/a GoHealth Urgent Care) has gained recognition in the 2022 eHealthcare Leadership Awards. BD’s PureWick™ System Empowers Patient Independence With an Enhanced Commerce Experience Best Site Design, Platinum | Journey analyses power an integrated commerce site for BD’s […]
People of Perficient: Fostering a Culture of Collaboration in Healthcare & Life Sciences
With robust industry experience and a drive for productive collaboration, both internally and with our clients, our healthcare practice achieves excellence in transforming how the world’s biggest brands connect with consumers and grow their business. I have had the chance to connect with some of our most knowledgeable healthcare professionals to discuss their expertise, and […]
Driving DE&I In Healthcare With Global Collaboration: Insights from Chennai
I recently connected with Iyappan Rathina, a delivery director at Perficient, to discuss the benefits of global collaboration, and how that collaboration contributes to diversity, equity, and inclusion (DE&I) in healthcare. We discussed how an increased demand for digital transformation in the healthcare industry is supporting a better patient experience. I enjoyed hearing his perspective […]
People of Perficient: Meet Marlana Voerster, Senior Healthcare Strategist
Perficient is a global digital consultancy transforming how the world’s biggest brands connect with customers and grow their business. With Perficient, you get experience and expertise, speed and agility, and a healthy dose of pragmatism to drive your business forward. I recently got the pleasure of sitting down with Marlana Voerster, senior healthcare strategist, to […]
People of Perficient: Meet Kayla Brown, Solutions Architect
Perficient transforms how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. I recently sat down with Kayla Brown, a solutions architect at Perficient, to learn how she promotes this transformation in healthcare. We also discussed what she values most about her job, and why she loves her team. Kayla, […]
Driving DE&I In Healthcare With Global Collaboration: Insights from Latin America
I recently connected with one of our colleagues in Latin America (LatAm) to discuss how she participates in global collaboration, and how that collaboration supports diversity, equity, and inclusion (DE&I) in the healthcare industry. Laura Catalina Navarro Rodriguez, an account manager at Perficient, facilitates a culture of collaboration and strong communication across global teams. I […]