Salesforce is making significant strides in the data space, which is excellent news for the manufacturing and automotive industries. Jim Hertzfeld, VP of strategy at Perficient, recently visited the Salesforce tower to discuss this with Megan Glasow, managing director of Perficient’s global Salesforce practice. We’ve previously shared how connected vehicles and the influx of data are changing the landscape of the automotive and manufacturing industries. Now, let’s take a closer look at what this means for our Salesforce Partners.
Data Cloud Delivers You from Data Overload to Actionable Insights
While we understand Salesforce’s role in sales and marketing, we’re seeing a big push to utilize these solutions for deeper insights into owner experience and connected products. These two factors alone create unique data challenges, especially considering that a typical connected vehicle outputs almost 25 gigabytes of data per hour. This information is collected from multiple data points within the vehicle, including geolocation and navigation, biometrics, voice recognition, cameras, and connected phones. Now that the infrastructure is in place and data is being collected, the race is on to extract all the value from the data that is being gathered.
Automotive OEMs and other players in the industry have made huge investments in tracking data. Connected vehicles, specifically, are a goldmine of information from consumer behavior to equipment functionality. OEMs now have a front-row seat into how drivers use their vehicles, how vehicles are performing, and so much more. But now that they find themselves adrift in this sea of information, the question is: how can it be managed and monetized?
That’s where Data Cloud comes in. As a zero-copy tool, it allows you to examine where all the data lives while keeping each data point distinctly separate. With all that disparate data, Data Cloud can aggregate and create a single picture along with actionable insights on how to engage with the owner throughout their customer journey. From there, you can use this data in practical ways, such as fueling AI-powered experiences, truly accelerating data activation.
Workshops Overcome Starting Woes and Finish with Tangible Outcomes
Besides managing the vast amount of data these companies possess, knowing where to begin can be daunting. We’ve partnered with Salesforce to host workshops that help customers understand the first steps. Once on their feet, they focus on thinking big, starting small, and moving quickly – all tied to business outcomes. These workshops have demonstrated the value of activating this data, and customers have appreciated the tangible outcomes considering the investments involved in these endeavors.
Getting started doesn’t have to be a challenge. Begin your journey today by scheduling a briefing or workshop with one of our experts. Even better, join us at Dreamforce to dive deep into all Salesforce can offer and make meaningful connections with experts and other brands.
Will you be at Reuters Automotive USA from October 21-23rd? Perficient is sponsoring the event with a private workshop titled, “Build a Powerful Connected Car Strategy,” and will also have a booth. Reach out to meet with us during the conference and be sure to register for our workshop.
