Posts Tagged ‘automotive’

Overcoming Barriers The barriers to entry for electric vehicles (EV) feel overwhelming for most Americans. Not only are current models priced well above the average consumer’s financial ability, but they also require home charging and accessibility to public charging stations that are yet to be mainstream. When consumers invest in EV and home charging stations, […]

Written in collaboration with Amanda Klinge   We have seen a major shift in how consumers shop for products online. From groceries to luxury goods, people rely heavily on the information readily available thanks to the convenience of their personal devices. Over the past few years, one industry stands out due to a notable shift […]

Today is my first blog of 2023, like anything, a new beginning. Yesterday, I was on a phone call with a dealer friend of mine who was quite optimistic about 2023. This dealer was focused on transforming his dealership for electric vehicles and on consumer preferences that are changing the very nature of what an […]

I am so excited about the momentum we are seeing in the automotive/mobility industry around electrification and, in particular, EVs. It is a calling that is larger than just buying a new vehicle or getting from point A to point B. It is about something more significant than us; it is about sustainability, the environment, […]

During this holiday season of thanks and introspection, I find myself reflecting on things that I cherish the most in my career. The automotive industry is at a great inflection point where consumer preferences dictate that there must be changes in how the industry operates. First off, Digital First and researching, shopping, and doing more […]

I spent much of this week writing our Digital First Industry Position for the Automotive industry. As someone who has been online since the early days of the Internet, sometimes it amazes me that in 2022, we are still talking about Digital First. I had the privilege of creating the first online ads on washingtonpost.com, […]

Sitting here on a Saturday afternoon with my father-in-law, who is visiting Michigan for the weekend. My father-in-law, Jim O’Connor, is retired today. He was an executive at Ford Motor Company for a great many years who oversaw sales and marketing operations and was specifically influential in the dealer network. I love our time together […]

An Exploration of Automotive and Manufacturing History The world is heating up and much like the necessity to flatten the curve of infectious diseases running rampant, it has been made strikingly clear that flattening the greenhouse gas emissions curve is imperative. To achieve this drawdown, carbon neutrality across industries is the objective before we can […]

One of the biggest buzzwords of our day in the automotive industry is eCommerce. All the major auto companies are talking about improving the online shopping experience. They’re all focused on the consumer experience. At the same time, there is an emphasis on direct-to-consumer in terms of commerce. The EV-only companies have started this trend […]

These days, a lot of companies talk about customer experience, customer centricity, customer focus, and customer obsession. And it all sounds great. It is exactly the right thinking, and it is something that nobody can really object to or debate in terms of the correctness of the sentiment. However, being customer focused is more than […]

This is an interesting time in the automotive industry. We have supply chain issues, chip shortages, sky-high gas prices, inflation at a 40-year high, and a push for electrification and mobility. All these things equate to fewer vehicles to sell. Automotive companies are pivoting more toward ecommerce and focusing on special ordering so that customers […]

I joined Perficient, an end-to-end global consultancy, last December. Let me explain why. The Strategy & Consulting team I joined is full of incredibly talented professionals. Some have been with the company for over a decade, while others have recently joined. Many of these folks came from the industry/client side of the business, which brings […]