Posts Tagged ‘automotive’

Speed And Motion In Tunnel

Why Automotive Dealers Remain Critical to Traditional OEMs

During this holiday season of thanks and introspection, I find myself reflecting on things that I cherish the most in my career. The automotive industry is at a great inflection point where consumer preferences dictate that there must be changes in how the industry operates. First off, Digital First and researching, shopping, and doing more […]

Man Driving His Car

Automotive Companies Require a Digital-First Mindset To Transform Faster and Smarter

I spent much of this week writing our Digital First Industry Position for the Automotive industry. As someone who has been online since the early days of the Internet, sometimes it amazes me that in 2022, we are still talking about Digital First. I had the privilege of creating the first online ads on washingtonpost.com, […]

Test Drive Concept

Understanding the Importance Of Heritage OEMs and Their Dealer Networks

Sitting here on a Saturday afternoon with my father-in-law, who is visiting Michigan for the weekend. My father-in-law, Jim O’Connor, is retired today. He was an executive at Ford Motor Company for a great many years who oversaw sales and marketing operations and was specifically influential in the dealer network. I love our time together […]

electric vehicles

Electrify Everything: EV’s and Beyond

An Exploration of Automotive and Manufacturing History The world is heating up and much like the necessity to flatten the curve of infectious diseases running rampant, it has been made strikingly clear that flattening the greenhouse gas emissions curve is imperative. To achieve this drawdown, carbon neutrality across industries is the objective before we can […]

Young Woman At Home

Macroeconomics Driving eCommerce in the Automotive Industry

One of the biggest buzzwords of our day in the automotive industry is eCommerce. All the major auto companies are talking about improving the online shopping experience. They’re all focused on the consumer experience. At the same time, there is an emphasis on direct-to-consumer in terms of commerce. The EV-only companies have started this trend […]

Successful Deal In A Car Showroom!

The Key to Automotive Transformation Is Customer Centricity

These days, a lot of companies talk about customer experience, customer centricity, customer focus, and customer obsession. And it all sounds great. It is exactly the right thinking, and it is something that nobody can really object to or debate in terms of the correctness of the sentiment. However, being customer focused is more than […]

Searching For Car Rental Online

The Importance of an Automotive SEO Center of Excellence

This is an interesting time in the automotive industry. We have supply chain issues, chip shortages, sky-high gas prices, inflation at a 40-year high, and a push for electrification and mobility. All these things equate to fewer vehicles to sell. Automotive companies are pivoting more toward ecommerce and focusing on special ordering so that customers […]

Brand New Cars In A Row At Dealership

Doubling Down on Our Strengths To Help Automakers Drive Innovation and Growth

I joined Perficient, an end-to-end global consultancy, last December. Let me explain why. The Strategy & Consulting team I joined is full of incredibly talented professionals. Some have been with the company for over a decade, while others have recently joined. Many of these folks came from the industry/client side of the business, which brings […]

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There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]

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Perficient Earns Automotive and Retail & Wholesale Google Cloud Expertise Designations

Earlier this year, Perficient earned the E-commerce App Modernization and Conversational Design Google Cloud Expertise Designations. We are excited to announce that we have earned the Automotive and Retail & Wholesale Expertise Designations, bringing our total count of expertise designations to eleven. Automotive Our automotive experience helps OEMs, suppliers, and dealers work together to delight […]

The Value of Product Information Management (PIM) to Manage Automotive Aftermarket Standards

From 2020 to 2021, the global automotive aftermarket size grew from $380 to $408 billion in revenue. It’s expected to grow at the compound annual growth rate (CAGR) of 3.8% and reach a forecast revenue of $529 billion by 2028. There are two primary segments in this market, automotive replacement part suppliers and service enablers. […]

Black Car

Rev up Your Digital Game in the Automotive Industry for a Post-COVID-19 World

Covid-19 transformed customer expectations and forced businesses to pivot and renovate their digital landscapes. The goal: offer customers a smooth digital experience. According to Forbes and Twilio: Covid-19 sped up digital transformations by six years 97% of executives say the pandemic sped up their digital transformation 95% of executives say they’re looking for new ways […]

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