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Posts Tagged ‘automotive’

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Revving Up Loyalty at the Marconi Automotive Museum

The Marconi Automotive Museum in Southern California was the perfect backdrop for our roundtable event, during which we discussed the evolution of brand loyalty with leaders from several of the world’s most influential automobile manufacturers.  This is an important topic for the automotive and mobility industry, one that is front and center as emerging technology […]

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We’re Accelerating Digital Transformation Like Never Before

Last week, I had the privilege of attending our Accelerate Conference in St. Louis where I learned that Perficient’s secret sauce is really our people. We are a global digital consulting firm competing against the largest consulting firms in the world – and yet, we stand out. We heard from a couple of our largest […]

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Another Electrifying Year for MRacing’s Formula SAE Season

For the second year in a row, I spent an evening with my colleagues at the University of Michigan’s Ford Robotics Center in Ann Arbor to celebrate MRacing’s unveiling of this year’s EV. It did not disappoint – it was a beauty, designed with the look and feel of a Michigan football helmet, including the […]

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A Tribute to Mark Smail: A Great Automotive Leader and Friend

This is a very personal blog for me, but I think it is important to write from the heart.  I am a huge believer that each experience we have shapes our lives and our thoughts.  A few years back while I was at Global Team Blue, I had the privilege of working with the Ford […]

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[Podcast] What if Your Commute Could Change the World? An Interview With Keith Tomatore

In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation […]

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Automotive Dealerships Should Look More Like Genius Bars

When we conducted our electric vehicle customer journey research last year, we confirmed a commonly held belief in the United States: most people aren’t happy with their dealership experiences, specifically as it relates to aggressive sales tactics. Automotive customers desire experiences and service centers that meet their needs, listen to their concerns, and provide a […]

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Emerging Loyalty Trends in Automotive to Watch Closely: Detroit Event Highlights

Last year, Perficient hosted an automotive event in Detroit that was so successful we had to return. Last week, I returned to the Shinola Hotel to meet with a new group of industry leaders – this time, we discussed brand loyalty and emerging trends and technology.   Everyone Should Take the Wheel of Loyalty  Loyalty is […]

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A Look Back On The Automotive Industry’s Last Quarter of 2023

It’s best to learn from our past in order to prepare for the future. As part of that practice, let’s review what happened in the last quarter of 2023 for the automotive industry, and make some predictions on what we can expect for 2024. Gas Prices at the Close of Q4, 2023: Hawaii               $4.68    […]

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Decoding the Barriers to EV Adoption Over Coffee: Our Event Highlights

Did you miss our event or need a refresh? Watch a recap of Lisa Sherwood’s presentation at our Electric Cars + Coffee virtual event!   On February 16, I had the opportunity to join my colleagues Lisa Sherwood and Kevin Espinosa in hosting our “Electric Cars and Coffee” virtual event. The event brought together our […]

Exclusive Automotive and Manufacturing Breakfast at Adobe Summit 2024

Automotive and Manufacturing: How to Modernize, Innovate, and Win in 2024

The automotive and manufacturing industry continues to be heavily impacted by digital disruption while customer experiences and business models are being reimagined. So how do you modernize, innovate, and win in this increasingly competitive market? Exclusive Automotive and Manufacturing Breakfast at Adobe Summit 2024 Perficient and Adobe are partnering at Adobe Summit 2024 to share […]

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Deliver an OEM Parts Program That Captures Customers for a Lifetime

OEMs (original equipment manufacturers) and their dealerships have a longstanding partnership that has built a robust automotive industry in the United States. The ideal state is to have OEMs work with their dealerships to sell genuine OEM parts, which would benefit not only the OEMs and dealerships but also the customer’s automotive experience. However, full […]

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A Tribute to Mr. James G. O’Connor

First, I want to state that while I have the great honor of leading our automotive team, there are so many great teammates all over the organization and world that make up the heart and soul of the practice. That being said, the one person that I will call out is my mentor and bonus […]

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