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Nationwide to Talk Personalization, Data, and AI at Dreamforce 2024

Personalization At Dreamforce 2024

Next-level personalization strategies will undoubtedly be a key topic at Salesforce’s largest event this year. Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind.

Whether you’re attending in person or virtually, the conference boasts numerous opportunities to hear how some of the world’s largest brands are using data and AI to create personalized journeys and promote better business outcomes.

One such brand is Nationwide. This leading financial services and insurance provider will be at Dreamforce this year sharing how it leverages Salesforce Marketing Cloud, an AI-powered digital marketing platform, to turn customer data into actionable insights that drive significant business outcomes.

Nationwide’s Personalization Story at Dreamforce

The session titled “Tailor Experiences with Einstein-Driven Personalization” will be on Thursday, September 19 at 12:45 P.M. PST in the Moscone South, LL, Content Pavilion Stage 2 and showcase a series of personalization stories from a variety of brands using Salesforce.

Nationwide’s AVP of marketing operations Zach Mason will share their journey to create seamless, personalized experiences for producers and customers using Marketing Cloud and how they partnered with Perficient to increase conversions, optimize customer journeys, and make impactful decisions faster.

So, make sure to add this session to your Dreamforce agenda to hear from real users. You’ll discover best practices to elevate your personalization efforts and maximize lifetime customer value using Salesforce.

Join Us at Dreamforce

Join us to explore the future of personalized marketing and more at Dreamforce. Our team will be onsite, ready to guide you through all the latest innovations.

Visit #PerficientDreamforce2024 to learn more.

Can’t Make it to Dreamforce?

Don’t worry! Schedule some time with us and let our experts fill you in. And stay tuned to our Salesforce blog for all our post-conference insights.

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Meghan Frederick, Marketing Manager

Meghan Frederick is a Partner Marketing Manager supporting Perficient's Adobe and digital experience partnerships. In her spare time, she enjoys spending time with family and friends, traveling to EDM festivals, and coaching CrossFit.

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