Posts Tagged ‘marketing’

We're Always Hungry For Success

The Fourth Thing to Know When Looking to Replatform

Peter Drucker said, “The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” This is often the case when a new leader is hired, whether it’s a Chief Marketing Officer (CMO), Chief Information Officer (CIO), Chief Customer Experience Officer (CCX0), or any other CxO. When making such a leadership change, […]

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CRN Names Liz Stuart to the 2022 CRN Women of the Channel List

CRN recently recognized five Perficient colleagues in their 2022 CRN Women of the Channel list. The annual program honors some of the most influential women channel leaders for their incredible accomplishments, strategic vision, thought leadership, and channel advocacy. We previously celebrated Liza Sisler, partner marketing and alliances director, for her inclusion in the 2022 list […]

Liza Sisler Recognized on 2022 CRN Women of the Channel and Power 70 Solutions Provider Lists

CRN is the voice of the channel and helps solutions providers make the best, most strategic and well thought out decisions for their organizations. The annual CRN Women of the Channel list honors some of the most influential women leaders for their incredible accomplishments, strategic vision, thought leadership, and channel advocacy. READ MORE: Five Perficient […]

Five Perficient Colleagues Recognized as 2022 CRN Women of the Channel

Perficient is a dynamic, driven organization that challenges, champions, and celebrates our people. Today, we are excited to announce that CRN®, a brand of The Channel Company, has named five Perficient colleagues to its esteemed 2022 Women of the Channel list. Liza Sisler, partner marketing and alliances director Lynn Brading, global alliance director Liz Stuart, alliances […]

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There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]

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How Collaboration Aided Brenda O’Connor’s Professional Development and Career Growth

Perficient colleagues have a truly unique, global working experience. Stretching across four continents and ten countries, with over 6,000 colleagues, collaboration is consistently top of mind throughout our everyday interactions. For our colleagues and organization to continue growing alongside one another, collaboration remains a core asset within our overall success. We want to tell the […]

Customer Data Platforms and Marketing

Marketing, Not Sales, Should Own Your Customer Data Platform Strategy

My Grandfather was incredible at sales. His energy, insight, and personality ensured his client’s success. As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business math and numbers did not interest him. Instead, his primary activity […]

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New AWS Alliance Manager: Matt Kundtz

We are excited to welcome Matt Kundtz to Perficient as the AWS Alliance Manager!   The Alliance Manager role is a leadership position focused on the stewardship of our AWS partnership. Matt joins our team with prior experience supporting the Microsoft ecosystem where he was an account manager and team lead. He is excited to […]

2021 CRN Women of the Channel

Four Perficient Colleagues Recognized as 2021 CRN Women of the Channel

As a dynamic, purpose-driven organization, Perficient’s people are what make us a unique and formidable force. At the heart of our culture, we promise to challenge, champion, and celebrate our people. And today, we’re thrilled to announce that CRN®, a brand of The Channel Company, has named four Perficient colleagues – Liza Sisler, Lynn Brading, […]

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Healthcare PowerByte: Unlock the Power of PHI in Campaigns

Fact #1: Consumers expect a more personalized experience Fact #2: HIPAA-compliant personalization = A critical balancing act Healthcare organizations are weighing heavier questions than simply, “Could this touchpoint offend the recipient or seem too intrusive?” The legal and trust-based repercussions of a misstep are enormous. Still, highly personalized communications are possible – and they’re powerful […]

Adobe Summit 2021

2021 Adobe Summit Recap: In a world where Multi-Channel Marketing scales, Marketo rules

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

VIDEO: Sitecore Content Hub CMP Walkthrough

Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if […]

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