Posts Tagged ‘marketing’

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5+ Areas Financial Institutions Must Focus on in the Current and Post-COVID-19 Era

We have been talking about digital transformation for over 10 years, and the financial industry has been leading the change, albeit at its own pace. This year COVID-19 has been a major disrupter, immutably altering the traditional brick and mortar channel. Financial institutions must begin now to prepare a solid 2-year plan to manage this […]

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My Summer Internship Experience With the Marketing Team at Perficient

Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]

Video: 8 Ways to Crank up your Sitecore Authoring and Marketing Experience

Whether you are launching a new Sitecore XP environment in the next few months or are wanting to enhance your authoring and marketing experience, this video should be a whistle stop on your enhancements campaign tour. Originally this content was to be presented live in Budapest at SUGCON 2020 but then, well, you know. Like […]

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Visual Storytelling: Use Graphs & Charts to Your Advantage

Level Up Your Presentations with Impactful Graphs This post is the third in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. Graphs: companies love ‘em, clients are less enthused. Graphs and charts can be great ways to convey crucial data… when they’re used properly. However, it’s easy for companies to […]

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Your Ecommerce Customers Are About to Change

There has been a lot of talk about what the ‘new normal’ will look like in a post-Covid world. Some are saying we may always have to wear masks on planes, while others are saying sports and concert venues will look drastically different. The future is often hard to predict, but I believe there is […]

VIDEO: Sitecore Path Analyzer – Data Visualization

For the past several years, I have had a video series guiding marketers through accelerated training on Sitecore. While I have moved through fundamental marketing set up over these episodes, I have always promised to take a look at Sitecore’s powerful Path Analyzer. At Perficient, as a Sitecore Platinum Partner, I enjoy the luxury of […]

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Roles of the B2B Buying Journey: The Marketing Manager

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]

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How to Build Marketo Programs Faster With Templates and Tokens

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Do you want to build Marketo programs faster? Today I’m going to show you how to use program templates […]

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The ABCs of Strategy and Marketing

If your head is spinning from the marketing jargon out there, then this blog series is for YOU!

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Empowering Sales Teams in a Digital World

On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]

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You Need to Publish High-Quality Content Frequently. Here’s Why.

Consistent content creation has been touted to be the secret to successful content marketing. But how important is the quality of that content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why quality is just as important […]

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Georgia Marketing Summit: Recap and Takeaways

The other week I had the privilege of both attending and speaking at the Georgia Marketing Summit – part of the IC Summits series. The event focuses on several hot topics for marketers including branding and building brand value, social media strategies, data and more. I was on a panel that discussed optimizing the customer […]

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