Posts Tagged ‘marketing’

Business People Shaking Hands In Conference Room

New AWS Alliance Manager: Matt Kundtz

We are excited to welcome Matt Kundtz to Perficient as the AWS Alliance Manager!   The Alliance Manager role is a leadership position focused on the stewardship of our AWS partnership. Matt joins our team with prior experience supporting the Microsoft ecosystem where he was an account manager and team lead. He is excited to […]

2021 CRN Women of the Channel

Four Perficient Colleagues Recognized as 2021 CRN Women of the Channel

As a dynamic, purpose-driven organization, Perficient’s people are what make us a unique and formidable force. At the heart of our culture, we promise to challenge, champion, and celebrate our people. And today, we’re thrilled to announce that CRN®, a brand of The Channel Company, has named four Perficient colleagues – Liza Sisler, Lynn Brading, […]

Phi Informed Campaigns Screenshot

Healthcare PowerByte: Unlock the Power of PHI in Campaigns

Fact #1: Consumers expect a more personalized experience Fact #2: HIPAA-compliant personalization = A critical balancing act Healthcare organizations are weighing heavier questions than simply, “Could this touchpoint offend the recipient or seem too intrusive?” The legal and trust-based repercussions of a misstep are enormous. Still, highly personalized communications are possible – and they’re powerful […]

Adobe Summit 2021

2021 Adobe Summit Recap: In a world where Multi-Channel Marketing scales, Marketo rules

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

VIDEO: Sitecore Content Hub CMP Walkthrough

Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if […]

Forrester Now Tech: AI Consultancies Report

Personalizing Groups of Content in Episerver

Episerver’s Personalization feature provides a way for content authors and marketers to provide personalized experiences on their website. Visitors can be assigned to groups through the use of special criteria, and marketers can deliver targeted content to users based on their visitor group. It’s a great feature that invites marketers and authors to deliver unique […]

Hip On HIPAA Pushing Back To Use Patient Data

Hip On HIPAA: Pushing Back to Use Patient Data

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]

Pexels Stanley Morales 3186386

Growing My Professional Experience with Communication

Welcome to the third and last blog in my blog series about my personal and professional development during my Perficient internship. The first blog in this series discussed a little about me and my internship goals while the second blog focused on how I achieved my first goal of improving my writing. This blog will […]

Make A December Difference Hogly Rubio

Making a Global Impact at the Local Level With Our “Make a December Difference” Campaign

As a global company, 2020 has allowed us to collaborate with each other in new ways, fueling team spirit, connection, and community. Because of our colleagues’ dedication and commitment to one another, our clients, and our business, we are able to create an opportunity to pay it forward. During our “Make a December Difference” campaign, […]

How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]

More Than a Brand Steward: The Redefined Role of CMO

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen […]

Corporate Business Team Office Meeting.

5+ Areas Financial Institutions Must Focus on in the Current and Post-COVID-19 Era

We have been talking about digital transformation for over 10 years, and the financial industry has been leading the change, albeit at its own pace. This year COVID-19 has been a major disrupter, immutably altering the traditional brick and mortar channel. Financial institutions must begin now to prepare a solid 2-year plan to manage this […]

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