“I can’t live without my… [fill in the blank].”
Many of us might answer smartphone, tablet, eReader, or wearable device (like our smartwatches or FitBits). This rampant proliferation of technology has opened our eyes to the possibilities of customer engagement.
It’s no wonder that capitalizing on analytics is a top priority for marketers. According to a recent Forbes article:
- 89% of marketers have predictive analytics on their roadmap for 2016
- 49% use predictive analytics today
- 40% plan to implement analytics in the next 12 months
In our interview series with Robert Sumner, principal of Perficient’s Adobe practice, we talked about the path to personalization and the challenges of implementing a personalization strategy.
However, the insights gained from analytics make it possible to create engaging, personalized experiences. Sumner shares his perspective on analytics:
No matter where you are on your digital marketing journey, we’re ready to help you navigate your transformation. Come chat with our team in booth #530 at Adobe Summit, March 20-24, 2016. You can also follow members of the Perficient team on Twitter during the event, @Perficient.
