Digital experience enhancements, shifting social norms, and evolving attitudes around the role of technology in everyday life are changing customer expectations when it comes to how, when and where people engage with your brand, services and products. Is your organization prepared for success in this rapidly changing landscape? These customer experience trends are what we […]
Posts Tagged ‘digital marketing’
Commerce Solutions: Use Cases in the Medical Device Industry
For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]
Acquia DXP: Key Enabler for Digital Transformation in an Age of Digital Engagement.
Adhitya Rajkumar, Technical Architect – Digital Solutions, co-authored with me to bring you a comprehensive Acquia DXP series. We’ll cover everything from the basics to advanced topics, all from a technical point of view. Technological innovation has reached unparalleled levels, and almost all businesses embrace digital transformations to obtain a competitive advantage. In today’s ever-changing […]
Journey Science – The Next Frontier in Data-Driven Customer Experiences
General Webinar Transcript Welcome, everyone, and thank you so much for joining us today. I’m Sarah Dwiggins, I’m a Marketing Manager for Perficient and I’m excited to be moderating today’s webinar. Journey Science, the Next Frontier in Data Driven Customer Experience. Let me give you a quick overview of Perficient. Perficient is a Global Digital […]
Empowering Your Financial Advisors With Salesforce
Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]
Useful SEO Basics for Web Developers – What Should You Know?
Years ago, the SEO team stuff page with targeted keywords and ranked higher on Search Engine result pages, but things are completely changed. Today, SEO success depends on various processes, including User Experience, Secure and Accessible Websites, Code Development, Page load time, and other technical things. So, creating a successful website with a compelling user […]
Bridging the gap between data and human-centered design
With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]
How good is your AEM security? – Sling Resolution
Large scale data breaches and critical security vulnerabilities have companies thinking about security more than ever. Many developers are familiar with the OWASP top 10 (https://owasp.org/www-project-top-ten/) and there are already many resources on generic mitigation for these vulnerabilities. Instead in this series, I cover security issues and mitigations specific to AEM. Today’s topic is Sling […]
Salesforce Marketing Cloud Winter 2023 Release – Key Updates in 3 Areas!
3 Upcoming Updates for Salesforce Marketing Cloud It is that time of the year again for another Salesforce Marketing Cloud release! The Winter 2023 release is happening October 5-23, 2022. Get an exclusive, in-depth look at the new features by tuning into the Winter ’23 Marketing Cloud Release New Feature Overview. Join this Salesforce webinar […]
Do it on Purpose: Intentionality
Have you ever said, “We should do this,” …and then you don’t? That is a lack of intentionality. Being Intentional Comes Easy to Some, Hard for Others The differences in people are beautiful – life would be boring otherwise. If you’ve read results from a personality test, you know each personality has its benefits (things […]
What Content & Commerce is, Can Be, & Could be For Your Business
Content and commerce – it’s no longer just a trend that you hear in the industry where only a few far between may understand what it is. Now, it’s so much more than a buzzword, especially in today’s evolving digital landscape. It’s an approach, a mindset, and most importantly, an organizational strategy that takes your […]
Get Unstuck When You’re Not the Creative Type
So, you’re not the creative type? I have good news! In 4 Harmful Innovation Myths, I explain that creativity isn’t what most people think it is. In this post, I’ll show you how to use simple lateral thinking tools to break your mental block and get fresh ideas flowing again. Intentionality can force important things […]