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Marketing to Millennials in Automotive

According to the U.S. Department of Health & Human Services and the Pew Research Center, millennials are defined as those born between the years of 1981 and 1997. That would make those between the ages of 21 and 38 millennials (up to this point in 2019), for those of you looking around the office wondering […]

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Sitecore Symposium 2017: Kirsten Newbold-Knipp from Gartner

Kirsten Newbold-Knipp, Research Director, Gartner, started out her session at Sitecore Symposium 2017 highlighting both good and bad customer experiences. The following are my notes: Key question: Who did you tell the last time you had a bad customer experience? The answer is probably, a lot. Statistic: 81% of marketing leaders expect to compete almost completely […]

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Educational Content Gets More Viewing Time Than Cats on YouTube

Google Think has a long but interesting blog post about, “What Brands Can Learn from Educational Content on YouTube”  Here are some stats from the post: Educational content gets 4X viewing time than animal video content. (Yes, that a statistic pushed directly towards digital marketers) There are 500 million views of educational content every day […]

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15 Stats About High-Tech B2B

CMO.com has an interesting article on some key stats in the B2B world. By that we are talking about buying software or using solutions meant for business to business rather than a consumer facing solution.  Think campaign management software rather than a shopping cart.  I won’t quote every single stat but here are my top […]

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Cardinal Health Receives Marketing IMPACT Award for New Website

Through its Healthcare Marketing IMPACT awards, Modern Healthcare and its sister publication Advertising Age have been celebrating the healthcare industry’s best advertising, marketing, promotional and communications campaigns across all media platforms. Perficient client Cardinal Health was recently awarded the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma. Optimizing the Online Experience Cardinal Health […]

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Webinar: Increase ROI by Digitally Transforming Your Marketing

  Successful digital transformations require evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience lifecycle. The evolution of the digital marketing landscape coupled with changing consumer behaviors requires companies to look beyond their traditional marketing methods to reach and engage customers and grow their […]

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18 Resources For Life Sciences On Digital Transformation

We thought it might be helpful for you if we pulled together all of Perficient’s resources to-date related to digital transformation. Happy discovering! Digital Transformation “Boot Camp” Digital Transformation: Part One: Laying the Groundwork for Success Digital Transformation: Part Two: How the Customer Experience Drives Digital Transformation Digital Transformation: Part Three: Building a Mobile Foundation […]

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Google Says No To Payday Loans

In an effort to protect consumers from “deceptive or harmful products,” Google will begin banning ads for payday loans and related products from its ad platform, as of July 13, 2016. According to the company’s U.K. blog, the ban is for loans in which the borrower is required to repay the full amount within 60 […]

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Optimize the Customer Experience with Digital Intelligence

  At IBM Amplify, James McCormick, a Principal Analyst at Forrester discussed how to use Digital Intelligence to optimize your customer experiences. First, James defined what is Digital intelligence – its just digital analytics, which is really just web analytics. The age of the customer is upon us, brought on by the winds of digital […]

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IBM Amplify 2016: IBM Marketing Cloud enhances experiences

Jeff Paxton from MetLife – the largest insurance company in the US – spoke about what they are doing in this area of cognitive computing.  MetLife has 100m customers. 3-4 years ago MetLife embarked on a customer-centric journey.  They wanted to give choice to the customer and make it easier for them to work with […]

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What Tools Are In Your Marketing Wallet?

My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we need to be the strategists, […]

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Healthcare Marketers: What Tools are in Your Marketing Wallet?

My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we […]

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Digital Channels Are Critical To Growth In Financial Services

My colleague, Mark Polly, wrote a post on Perficient’s digital transformation blog that highlighted the current state of digital marketing across various industries, including financial services. An infographic from CMO.com, an Adobe-operated website that offers digital marketing insight for chief marketing officers and senior marketing executives, indicates that digital channels are increasingly influencing product sales […]

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IBM Digital Marketing University – sessions in 2016

Everyone is spending money on marketing but are you connecting with your customers? Are you engaging them in the best manner and is your mix of advertising spend in line with your industry? To get answers to great question such as these and others, plan on attending the IBM Digital Marketing University 2016 Global Tour. IBM is […]

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CMO.com’s State of Digital Marketing 2016 by Industry

CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting.  I have linked to the infographic on SlideShare.net below.  Here are some interesting tidbits if you don’t have time to look through the infographic right now: Naturally, retailing leads the way […]

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CMO.com's State of Digital Marketing 2016 by Industry

CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting.  I have linked to the infographic on SlideShare.net below.  Here are some interesting tidbits if you don’t have time to look through the infographic right now: Naturally, retailing leads the way […]

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Is There a Place for “Headless CMS” in Digital Transformation?

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

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Is There a Place for "Headless CMS" in Digital Transformation?

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

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Can you see it? Better question, can you stream it?

IBM announced the formation of their Cloud video unit before IBM Connect. While there are a number of announcements and observations from Connect, I wanted to get this post out. The acquisition of Ustream caused IBM to announce their Cloud Video Service Unit and as the graphic shows, this business unit ties together several acquisitions as […]

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Cloud Trend #1: Hyper-personalization of Digital Marketing

By now you’re familiar with the term personalization and heard it a time or two if you’re a marketer. This term has been used to describe the 1:1 experience or journey marketers can create to connect and engage with customers on a deeper level. But what exactly is hyper-personalization and how does it differ from just delivering a personalized […]

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