Posts Tagged ‘digital marketing’

Salesforce for Financial Services

Empowering Your Financial Advisors With Salesforce

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]

Group Of Developers

Useful SEO Basics for Web Developers – What Should You Know?

Years ago, the SEO team stuff page with targeted keywords and ranked higher on Search Engine result pages, but things are completely changed. Today, SEO success depends on various processes, including User Experience, Secure and Accessible Websites, Code Development, Page load time, and other technical things. So, creating a successful website with a compelling user […]

Website Design. Developing Programming And Coding Technologies.

Bridging the gap between data and human-centered design

With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]

RNSecurity

How good is your AEM security? – Sling Resolution

Large scale data breaches and critical security vulnerabilities have companies thinking about security more than ever.  Many developers are familiar with the OWASP top 10 (https://owasp.org/www-project-top-ten/) and there are already many resources on generic mitigation for these vulnerabilities.  Instead in this series, I cover security issues and mitigations specific to AEM.  Today’s topic is Sling […]

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Salesforce Marketing Cloud Winter 2023 Release – Key Updates in 3 Areas!

3 Upcoming Updates for Salesforce Marketing Cloud It is that time of the year again for another Salesforce Marketing Cloud release! The Winter 2023 release is happening October 5-23, 2022. Get an exclusive, in-depth look at the new features by tuning into the Winter ’23 Marketing Cloud Release New Feature Overview. Join this Salesforce webinar […]

Photo: Woman is planning with post-it notes and markings at a whiteboard.

Do it on Purpose: Intentionality

Have you ever said, “We should do this,” …and then you don’t? That is a lack of intentionality. Being Intentional Comes Easy to Some, Hard for Others The differences in people are beautiful – life would be boring otherwise. If you’ve read results from a personality test, you know each personality has its benefits (things […]

What Content & Commerce is, Can Be, & Could be For Your Business

Content and commerce – it’s no longer just a trend that you hear in the industry where only a few far between may understand what it is. Now, it’s so much more than a buzzword, especially in today’s evolving digital landscape. It’s an approach, a mindset, and most importantly, an organizational strategy that takes your […]

Photo of a turtle stuck on its back, illustrating the idea of creative block and needing help to get unstuck.

Get Unstuck When You’re Not the Creative Type

So, you’re not the creative type? I have good news! In 4 Harmful Innovation Myths, I explain that creativity isn’t what most people think it is. In this post, I’ll show you how to use simple lateral thinking tools to break your mental block and get fresh ideas flowing again. Intentionality can force important things […]

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Tiffany Laster Combines Strategy with Technical Knowledge

Perficient colleagues within our award-winning Sitecore team bring years of experience and vast knowledge to the practice and our clients. We’re proud to have been recently named a 2022 Sitecore Partner of the Year Award winner, which recognizes our team’s extensive Sitecore expertise, and their dedication and commitment to delivering innovative and impactful solutions to the […]

Why Digital Marketing Strongly Influences Your Content & Commerce Approach

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

Busted innovative idea, shown as a shattered lightbulb.

4 Harmful Innovation Myths

Creating a culture of innovation is a fragile effort. It needs to be nurtured and encouraged. If your work culture doesn’t allow for creativity, your organization’s big ideas might pop like a broken lightbulb!

A woman helping her male coworker work on code

Cool Things You Can Do with Marketo’s REST API

Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]

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