Posts Tagged ‘digital marketing’

Re Engage

Quickly Leverage Marketo Engage

Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Even though you may have purchased Marketo Engage for email marketing, lead generation, or a variety of other reasons, you may be missing out on optimizing the platform to its full potential. […]

Conversational Marketing: Old School Meets New School

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]

data in automotive

Combining Online & Offline Data in Automotive – Part Three

In the past two posts I explored the topic of automotive companies merging online and offline data to build better customer profiles and better understand their consumer base. In the first post, I discussed the data landscape in automotive and the overall need to combine online and offline data. In the second post, I focused […]

Istock 927720230 Featured Image

COVID Checklist: Five Things Hospital Marketers Should Do This Week (March 26, 2020)

COVID-19 is dominating the news cycles, many hospitals have stopped all electives procedures to focus on the first wave response to the coronavirus pandemic.  (See the previous post on first wave responses.)   While not all patients are impacted by the disease itself, all patients are impacted in some way and the disruption to care is […]

What COVID-19 has taught us about the value of data

Digital Lifelines, the Weakest Link and True Personalization—Debrief of Digital and COVID-19 (Wk 1)

Tremendous change continues to happen daily as COVID-19 forces all of us into a new reality. As people practice social distancing and are forced to work from home and stores along with other gathering places close, digital channels become a critical connection to the outside world for us as social creatures. Trends are already emerging […]

Istock 696570136

Combining Online and Offline Data in Automotive – Part One

As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]

1600x600 Top10

10 Demand Generation Mistakes to Avoid in 2020 [Interactive Guide]

Marketing technologies have put more power than ever before in the marketer’s hands. Analytics and automation tools have enabled teams to measure and adjust campaigns in real-time, allowing brands to optimize like never before. However, technology alone does not ensure campaign success. People and processes are more vital than ever, as the sophistication of marketing […]

Three Fatal Fallacies - How to Maximize the Value of OCM

What Does The Future of Marketing Automation Hold For Marketers? [Interactive eBook]

As the marketing automation industry continues to mature, experts are forecasting a dynamic future. Marketing leaders are laser-focused on data and advancing reliable marketing automation processes. We asked Perficient Digital experts for their thoughts on the future of the marketing automation and put their insights in this interactive eBook, The Marketing Leader’s Guide to the […]

healthcare journey map

Growing Healthcare and Digital Marketing Expertise with Acquisition of MedTouch

We are thrilled to announce that we are expanding our capabilities in digital health solutions with the acquisition of MedTouch. MedTouch is an award-winning $13 million annual revenue digital healthcare marketing and technology consulting firm. The imperative to provide customers with thoughtfully designed and effective digital experiences is at a high right now for healthcare […]

1600x600 Meeting

Marketing Leaders Get More ROI With Marketing Automation IQ for Marketo Engage

In a recent survey, 92% of marketing leaders stated that proving the impact of marketing campaigns is a growing priority. Marketers have the marketing automation tools needed and are now looking to get more ROI from the technology to reduce inefficiencies and prove marketing impact. Marketing Automation IQ for Marketo Engage Jump-Start Perficient Digital helps […]

San Francisco (1)

Alex Harris Checks in with Nasdaq at Opticon19

Director of Conversion Optimization Alex Harris stopped by Opticon19 last week to meet with other conversion rate optimization (CRO) experts in the industry and learn about the latest Optimizely releases. While there, he sat down with Nasdaq’s Laura Moreno for a quick chat about the event, what we do here at Perficient Digital, and the […]

How Auto Dealers Should be Using Third Party Websites

As auto dealers increase their interest, knowledge, and investment in various digital marketing tactics, the discussion on how to best utilize third party auto sites is growing. If you are asking yourself, “what exactly is a third party auto site?”, no worries, let me take my best attempt at defining it. Third party auto sites […]

Load More