Posts Tagged ‘CMO’

More Than a Brand Steward: The Redefined Role of CMO

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen […]

How to Dominate Your Marketing with the Cloud

CMOs are under increased pressure to show tangible return for their marketing spend while delivering on an expanded customer agenda. Providing a high-quality experience across multiple channels on a consistent basis is difficult, especially with competitive noise. To keep marketing efforts moving, some leaders have turned to cloud as a technology differentiator. Cloud solutions are […]

CMOs’ Perspectives on Digital Transformation in 2017 [Adobe CMO Survey]

Did you hear enough about digital transformation in 2016?  Besides the U.S. presidential election, digital transformation was a big topic for a lot of companies.  Now that we have entered 2017, is digital transformation a fad, or is there more to come? According to Adobe, digital transformation will be a hot topic again in 2017! […]

Giving Thanks for Cloud Computing

This week I am back at home in Northern California celebrating Thanksgiving with my family. Our Thanksgiving dinner is unique, with a blend of American dishes like turkey and cranberry sauce mixed with Chinese noodles and dumplings. In all, there is something for everyone at the table and one can go home satisfied with what […]

Bank With High CX Score Mentions “Customers” More

As I mentioned in a previous blog post, Michael Porter, a colleague of mine, was live-blogging at last week’s Forrester CXNYC event, a conference for customer experience leaders, innovators, and practitioners. During one of the presentations he attended, George F. Colony, the CEO of Forrester, discussed how customer experience has become the most critical barrier […]

Digital Channels Are Critical To Growth In Financial Services

My colleague, Mark Polly, wrote a post on Perficient’s digital transformation blog that highlighted the current state of digital marketing across various industries, including financial services. An infographic from CMO.com, an Adobe-operated website that offers digital marketing insight for chief marketing officers and senior marketing executives, indicates that digital channels are increasingly influencing product sales […]

3 Tips From Oracle’s CEO To Corporate Leaders In A Digital World

  In a recent post, I laid out three reasons why you should be a believer in Oracle. The article highlighted Oracle’s transition from focusing on solutions that were historically implemented on-premises to specializing in the development and sale of cloud solutions. 

30 Examples Of “Going Digital” In Life Sciences

  In my tenure here at Perficient, I’ve contributed to a number of guides for the life sciences industry. Each one has been informative and useful, but I can’t remember ever being as excited about any of them as I am about the newest one: Life Sciences is Going Digital. 

headless cms

Is There a Place for "Headless CMS" in Digital Transformation?

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

headless cms

Is There a Place for “Headless CMS” in Digital Transformation?

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

Digital Transformation

Digital Transformation: It’s a journey, not a destination

You have probably heard this statement before—“it’s a journey, not a destination,” and chalked it up to a simple cliché. But the drive toward digital transformation mirrors this statement. Digital transformation does not occur in a day or a month and it is not only front-end but includes all of the back-end solutions and integration […]

AT&T SummerBreak Channel - Marketing Measurement Mandate

Marketing Measurement Mandate – NRF 2016

Digital marketing is one of the fastest growing disciplines within the overall “marketing” ecosystem. One of the main reasons is due to the quantifiable nature of the insight provided in real-time. While one may receive a large amount of data related to their business, the reviewer of data or even senior leadership may not be […]

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