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Beth Martin

I work with our emerging solutions practices to ensure we have a powerful marketing strategy, value proposition and lead the go-to-market streams for the emerging partnerships within Perficient. With over 20 years in B2B marketing focusing on software & consulting , I help businesses optimize go-to-market activities including but not limited to strategic planning, messaging, advertising, collateral, events and content.

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Blogs from this Author

Is Your Commerce Platform Ready for Black Friday + Cyber Monday?

Many retailers are tuning and testing their commerce platforms to make sure that their commerce sites are secure, free of vulnerabilities and can scale for the biggest shopping days of the year — Black Friday + Cyber Monday. I recently spoke with a senior commerce project manager on our team, Chris Durfee who talked about […]

Magento + Adobe Announce Partnership and Integration Strategy

There was a buzz in the air at in Dallas this week with the announcement that Magento and Adobe are working to transform content and commerce. The two companies announced a joint collaboration that allows merchants to deliver a seamless, personalized customer experience across all channels to stay ahead of consumer expectations. Perficient is one […]

2016 WebAward: Outstanding Achievement for Web Development Goes To. . .

    Yesterday, we proudly announced winning two prestigious 2016 WebAwards from the Web Marketing Association, one of which,, was built on the Adobe Marketing Cloud solution. Veritas, a newly independent company as a result of a spin-off from Symantec, needed to establish a market presence, and fast. At the time, we were engaged […]

Why is B2B Commerce So Complex?

Online shopping is one click away for consumers, but what about companies that sell to other businesses? Well to put it mildly, it gets complex. On a consumer focused site, the consumer searches for their product(s), researches and compares two or more options via product descriptions and/or feature lists, adds their desired item to the […]

Google Set to Acquire API Company, Apigee

Google announced yesterday that they entered a definitive agreement to acquire Apigee, a company with an innovative API platform, that is a leader in the industry, and is highly regarded by many analyst firms. An application programming interface (API) is a piece of software that helps move information back and forth, serving as a connector […]

Fueling the Fitness Craze with Insite eCommerce Platform

Life Fitness initiated a redesign of its B2C digital commerce experience and asked us to assist based on our deep experience with Insite platform implementations. Life Fitness a manufacturer for a wide range of cardio, strength, and group training fitness solutions, sells to consumers and commercial facilities. Together with Insite, Perficient helped Life Fitness not […]

An Example of Personalization Done Right

Last night I talked to my best friend at home in Pittsburgh and told her that I’d see her over Thanksgiving weekend — before I had even begun to look at flights.  While I was excited in anticipation of seeing friends for the holiday weekend, I’ve had connection woes over this very weekend several years […]

Generational Preferences that Drive Successful Content Marketing

I recently read an article on the differences between generations and how they purchase technology. It was an eye opener for me! As someone who has marketed technology and software solutions for many years, I am very interested in understanding what works at what stage in the buying process. We often talk about the buyer […]

Node, Grunt and Sass…A Plugin Primer

Recently, my colleague Shannon Sumner, a senior technical consultant with our Adobe practice, wrote a quick tutorial on how to use Grunt and Grunt plugins to compile Sass into CSS, minify the CSS, add CSS source maps, merge JavaScript files, minify the JS, and add JavaScript source maps. These terms can send any marketer over […]

Client Success: Feature & Benefits of Magento 2

One of the things I enjoy most at Perficient is having the opportunity to hear first-hand our customers before and after implementation stories. When I was at Magento Imagine a few weeks ago, I was able to meet Ashley Gensler, the spirited and driven founder and CEO of Loom Decor. Perficient has been helping her […]

What’s in Your Marketing Wallet?

The marketer’s tool box is big and growing even larger each year. We have all heard the Capital One  “What’s in your Wallet?” commercial.  The implication is that this credit card is the one and only card you need.  During a presentation, it was mentioned that, on average, a marketer uses at least seven marketing […]

New Release of Magento Announced for June 2016

In keeping with the promise for more functionality and a rapid development cycle, Magento announced version 2.1 today (4-13-16) in the opening session at Magento Imagine. This release is going to focus on 5 areas of improvement: Staging and preview enhancements for admins– the new and enhanced staging process makes it faster, easier and less […]

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