Perficient is all about helping customers with their Digital Transformation initiatives, and there’s a lot of curiosity around the topic. While most people think of digital marketing and customer experience first and foremost, just as Nigel Fenwick, VP and Principal Analyst at Forrester Research mentioned during a webinar last week, business efficiency and optimization is really about creating value for the customer. Digital Transformation is about finding new ways to work smarter, move faster and be more effective as both an individual and a company – and that’s what Microsoft is known for.
So, with the goal being digital maturity, how exactly do you get there? As Nigel eluded to, an excellent digital customer experience is only half of the equation – digital operational excellence is the yin to your customer experience’s yang. About a year ago, Microsoft CEO Satya Nadella said, “Our industry does not respect tradition – it only respects innovation,” and I think that’s true of a the vast majority of industries today. Customers have more options than ever, and they know what they want and how to get what they need quickly.
You’ve probably invested in Microsoft platforms and products that will help you on your digital transformation journey. But do you really know how these digital technologies can change the way business is done? Digital businesses are innovating with data, adapting business through intelligent operations, becoming more agile and responsive with smart machines, using machine learning and advanced analytics to stay ahead of customer needs and market changes, and providing an engaging customer experience with digital technology.
Join us for a webinar tomorrow, “Reimagine Your Business in a Digital-First World with Microsoft,” where Rich Wood will describe how Microsoft technology can be used to create a holistic digital transformation across the enterprise, and embrace the four megatrends to increase productivity, improve customer service, expand market share, and ultimately, increase revenue.
Read more from Microsoft on digital transformation here.
Morphing into a digital business with Microsoft’s help
by Taylor Rhyne on June 23rd, 2015 | ~ minute read
