Posts Tagged ‘user experience’

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How to Set Your Theme in Microsoft’s Power Apps

You’re ready to dive deep into Microsoft’s Power Apps, but maybe wondering the easiest way to use color schemes throughout your app. You can make your code into more readable and maintainable in just a few easy steps. Themes help with consistency throughout your app and let you easily reference colors while designing. Not only […]

Conversational Marketing: Old School Meets New School

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]

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Elevating Digital Experience to Another Dimension with Interactive 3D

Raise your hand if you’ve watched a movie or played a video game in the past 20 years. Keep those hands up if you’ve ever been in a car, or a building, or used a smartphone. Most of the modern world we live in, from the entertainment we consume to the products and spaces we […]

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A Seamless User Experience with PWAs: The Best of Both Worlds

Modern businesses must invest in eCommerce to keep up with their competition. Over the last several years we have seen a drastic increase in B2C eCommerce sales, and many of those orders are placed on a mobile device such as a smartphone or tablet. These days, it’s easy for a person who sees an advertisement […]

Ux Designers

So, You’re the UX Guy? Great! What Exactly Do You Do?

Hello, I am a UX designer. I am known by other names such as “the designer,” “the UI guy,” “the creative,” “the web designer,” and many more. Some of these other names are in the ballpark and some are flat out wrong. It’s confusing even to us in the industry. The names have evolved as […]

Ecommerce

Video: Custom Commerce Capabilities with a Product Configurator

Businesses with highly-customizable products typically have an ordering process that takes place offline, leading to a long sales cycle. In addition, many consumers want to visualize their custom product before placing an order. That’s why we worked with our client Loom Décor, an eCommerce business in the interior design industry that delivers custom home furnishings […]

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Delivering a Better Buying Journey as a Distributor

Distributors sit between their customers and the manufacturers they work with, and creating an excellent journey for both sides can be complex. Additionally, as more manufacturers make the shift to selling directly to the end customer, it’s important for distributors to remain a valuable asset for both parties and use their position as the middleman […]

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Building a Better Buyer Journey in Manufacturing

The B2B buying journey is more complicated than the B2C buying journey; there are more decision makers involved, and the entire process is less linear. Nevertheless, buyers have come to expect the same elevated experiences in their B2B buying journey as they do in their B2C experience. So how can you as a manufacturer continue […]

Dealerships Provide Luxury Through an Omnichannel Experience

Automotive dealerships are changing the searching and purchasing process. These dealerships are taking steps to implement a new omnichannel experience. Think back to the last time you bought a car. About your experience as a customer; thinking about vehicle details you are looking for, visiting dealerships, haggling with price or financing. Keep in mind, everybody […]

Building Better UX with a Product Content Strategy

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]

Cognitive Agents, Chatbots, VCA, Virtual Agents

Cognitive Agents to Improve User Experience

In a world where over 2.5 quintillion bytes of data is created each day, having a tool to help deliver information to users efficiently is important. Cognitive agents are a tool that can improve user experience for both advisors and customers alike. This self-service technology is capable of understanding human language to provide accurate information […]

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Crafting a Better Customer Experience with JOANN

In the day and age of digital, an excellent customer experience online is essential. But shifting to a digital experience strategy means different things for different organizations. Our client JOANN Stores is a noteworthy example of a retailer utilizing new technologies to improve the overall customer experience. Subject matter experts from the Perficient Digital Commerce […]

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