Posts Tagged ‘Video’

You just walked out of a half-day meeting, and it is settled; you are going to upgrade to an enterprise-class Customer Experience platform. Step one…breathe, you can do this, and there are a lot of people out there that will be more than happy to help you. For now, let’s stick with you and your […]

Marketers and friends, Here’s the quick start if you want to get watching the training. If you want to hear me ramble like Grandpa Simpson, feel free to read on. Starting with… I’m old. Well, okay, if age is in the mind I am still 15, but as far as a marketer goes, I used […]

This past Sunday, Hollywood celebrated the achievements of film with the 89th annual edition of the Oscars. What was once a small gathering in the Hollywood Roosevelt Hotel has now become a global extravaganza of glitz, glamour, and inspiration. While the Academy celebrated the latest achievements at the movies, they must also look forward. While […]

The first weekend of February is an exciting one for people worldwide, especially those who enjoy football as the National Football League (NFL) plays its annual championship game. Now in its 51st edition, the game drives attention in all areas of popular culture and media, from the national anthem to prop bets to the cost […]

Important note: This is Part 3 in a series. Please check out Part 1 on Taxonomy and Part 2 on Goals if you have not already. If you have been following along, you likely have Sitecore goals in place and values assigned to them, along with a maturing marketing taxonomy. Those goals should be delivering […]

2016 has been quite a year for video, with major events like the Super Bowl and Olympics being live-streamed like never before. In the latter example, over 2.7 billion minutes were streamed, which marked a major record. Streaming video has extended to television shows as well, with 100 million streaming the season finale of HBO’s Game of […]

I sat in on the Mobile Video and Content panel discussion at GSMA Mobility Live 2016 in Atlanta, GA. Panelists: Stacy Glisson, PwC Campbell Foster, Adobe Robin Wheeler, Twitter Hannu Verkasalo, Verto Analytics Laurie Baird, You.i TV   Trends in Mobile Video For advertisers, people are getting harder to reach via TV Consumers are watching […]

Important note: This is Part 2 in a series. Please check out Part 1 on Taxonomy if you have not already. Having goals is critical to any project and an absolute requirement for the digital space. Now marketers can measure everything without guessing, estimating, or sampling. With powerful tools like the Sitecore CXP, you can […]

Video Episode 1 – Taxonomy The day in the life of a content author/editor or potential content marketer is busy enough as it is. Finding time to also learn a new platform seems like a daunting task and frankly it can take many months. As one that has been down this road I thought I would […]

My colleague, Michael Porter, Managing Principal, Strategic Advisors Team discusses digital transformation and the importance of understanding your customers to deliver a personalized customer experience. Digital transformation requires a lot of change across the entire company and creating and sustaining exceptional customer experiences isn’t just about digital experience – it requires both front end and back […]

Efma, a global non-profit organization established in 1971 by banks and insurance companies to foster innovation and drive transformation, and Vidyo, a developer of video collaboration solutions, released a new report that shows there is strong interest in leveraging video among financial services institutions. According to the report, 10% of banks have already deployed a […]

In the Dreamforce session I blogged on How Smart Brands Use Digital Marketing, the presenter also highlighted a video from L’OREAL. The presenter highlighted that L’OREAL engages their users with the Makeup Genius mobile app in a truly innovative way. I found that video and have embedded it below for your viewing pleasure.