It’s becoming clear that major search engines, such as Google, are promoting the SEO benefits of web accessibility techniques. Look at what happened a few months ago, Google launched Lighthouse, an open-source, automated accessibility tool for web developers for improving the quality of web pages. This tool isn’t unique though, many are out there. However, […]
Posts Tagged ‘Video’
VIDEO: How to Set Up Behavioral Personalization in Sitecore
This is the key training element in a multi-part series to get you to that golden summit of behavior-based personalization in Sitecore 8.x and 9.0. With this training you should ultimately see a conservative increase of conversions around +19%. While this topic is the “shiny nickel” of the series, please make sure you have followed […]
Recap: Re:Invent Keynote Day 1
Thousands of developers, technologists, and business leaders are in Las Vegas this week for Amazon Re:Invent. Our leadership are on the show floor demonstrating our Amazon Web Services (AWS) competencies and sharing the successes of our customers over the past year. It’s also a big week for AWS as they announce numerous additions to their […]
In Your Change Management Strategy, Don’t Overlook Video
You’ve just spent a good amount of time and resources to making an organizational system change that will make work easier and more efficient. The only problem now is getting people off the legacy systems and onto the new one without too much strain. Change is hard, but it doesn’t have to be. With video […]
How Long Should My Video Be?
When we’re approached to create a video for our clients, one of the first questions we always tackle is “How long should it be?” Video length is important for so many reasons—how many viewers actually click on the video in the first place, how many watch it all the way through, the impact of your […]
Sitecore Symposium 2017 Digital Marketer Top 5 Video Log #2
The first full day of Sitecore Symposium 2017 has wrapped. A whirlwind of a day with the opening keynotes, sessions, booth time, social hours and this is just getting going. My feet hurt, but whatever, this is fun and there has been a lot to talk about. Here’s my… Top 5 #SitecoreSYM Video Log – […]
Sitecore Symposium 2017 Digital Marketer’s – Top 5 Video Log
It’s here! Sitecore Symposium 2017 week in Las Vegas. As a long-time content author/editor-turned Sitecore Digital Strategist MVP, this is a big event of for me each year. This year, not only am I here for the pre-conference, and multi-day conference, but also for the post-conference MVP summit. This amounts to 8 days (including travel […]
Video: Sitecore Marketing Quick Tip – “My Toolbar”
According to the internet: actor, author, painter, musician, comedian, Steve Martin once said, “A day without sunshine is like, you know, night.” With that insight, I want to share a quick tip that, for you, may live in the same space of obviousness as Mr. Martin’s statement. In Sitecore, for regular users in the Content […]
Educational Content Gets More Viewing Time Than Cats on YouTube
Google Think has a long but interesting blog post about, “What Brands Can Learn from Educational Content on YouTube” Here are some stats from the post: Educational content gets 4X viewing time than animal video content. (Yes, that a statistic pushed directly towards digital marketers) There are 500 million views of educational content every day […]
Video Training: Setting Rules-based Personalization – Sitecore
Oh hello, I didn’t see you there. One second, let me change socks and we can get going. [interlude music] So here’s the thing. Marketers, developers, all people living in the Sitecore world – Personalization…it’s not a new topic. It is the center of our most of our digital worlds, one of our most overused […]
Video: Sitecore Marketing Quick Tip – “Links” Tool
Hey Sitecore marketers (new and veteran) I am starting a secondary series of training videos. My original series of videos on YouTube are a bit longer-format and cover off on the necessary basics to mature as a Sitecore CXP marketer. This new Quick Tip series is designed to deliver small bites of video training on an […]
RECAP: Driving Employee Engagement with Video
Last week, we sat down with IBM on a webinar to discuss the emergence of video in the enterprise and the various use-cases for organizations looking to innovate how they communicate to their audiences. Broadcast on Ustream, Perficient Technical Director Glenn Kline and Chris Zaloumis of IBM Cloud Video walked through the IBM Cloud Video […]