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Recap: Re:Invent Keynote Day 1

Thousands of developers, technologists, and business leaders are in Las Vegas this week for Amazon Re:Invent. Our leadership are on the show floor demonstrating our Amazon Web Services (AWS) competencies and sharing the successes of our customers over the past year.

It’s also a big week for AWS as they announce numerous additions to their platform. CEO Andy Jassy took to the stage today to share some of these new innovations, which we’ve covered in this story below.

There were numerous takeaways from Jassy’s keynote which covered a variety of trending IT topics including the Internet of Things (IoT), cloud storage, and automation. Of note included:
  • Storage and Data: An enduring business challenge is customer data, including how to interpret the data being created today. AWS announced several solutions that provide better database connections, customer graphing, and data lake support. These solutions should inspire developers to create more customer-centric solutions that address exact customer wants and needs.
  • Machine Learning: Automation took a step forward today as AWS launched DeepLens, the world’s first deep learning video camera for developers. With DeepLens, developers can track video through AI, Internet of Things (IoT), and serverless computing solutions.
  • Video Innovation: Speaking of cameras and video innovation, AWS also released Amazon Rekognition, which can track faces, provide smart video, and provide home security for consumers. Additionally, they are also launching Amazon Transcribe which will automatically turn video speech into text, allow for the addition of custom vocabulary, hard-to-hear mobile audio, and translation between languages. In a time when content needs to be replicated for different consumption types, these solutions provide a lower-cost alternative to expensive transcribing firms.
  • Advancing the Internet of Things: Life at the edge is becoming normal with AWS. Today, Jassy announced the availability of AWS IoT Management, which enables organizations to manage their fleets of IoT devices. Furthermore, there will also be analytics and security features to ensure that no device gets hacked. A highlight during this part of the keynote included a conversation with the National Football League, which partners up with AWS to place sensors on the field and on players to help coaches with statistical tracking and commentators with providing detailed expert commentary.

In all, today’s keynote provided a glimpse into the future of technology, inspiring developers to solve numerous business use cases. Check back in tomorrow as we cover AWS CTO Werner Vogels’ keynote.

If your organization is interested in exploring the potential of AWS, reach out to us at Re:Invent by visiting us at booth #230 or email us at for a conversation with one of our experts.

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Albert Qian

Albert Qian is a Marketing Manager at Perficient for our IBM PCS, DevOps, and Enterprise Solutions Partners focused on cloud computing technologies.

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