Video Training: Setting Rules-based Personalization – Sitecore

Oh hello, I didn’t see you there. One second, let me change socks and we can get going.
[interlude music]
So here’s the thing. Marketers, developers, all people living in the Sitecore world – Personalization…it’s not a new topic. It is the center of our most of our digital worlds, one of our most overused marketing hashtags, and the reason we get into a Customer Experience Platform. Yet, even with the promise of improved ROI and powerful tools, it still seems like a long road to realize the dream of disruptor-level customer experience.
Hey, it’s cool! We’re all on this marketing marble together. Let’s work on the materialization of #personalization using Sitecore CXP right now.
Have you been working along on my YouTube Series thus far? If so, I hope you have seen results from your time spent maturing your skills. You should have some rich data. If not, I would suggest going back an episode or four before diving in here. It is important that you follow the order of this series to get the best return – and to avoid frustration, blank stares, and long, three-sheet-cake nights of despair. Selfishly, there is also that endorphin rush for me every time my view count goes up, so let’s get to clickin’ shall we?!
Enough of the words. Grab your chips, dip, and beverage of choice and let’s video-learn:

How to set up rules-based personalization on Sitecore CXP.


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When you are done, or if you get up to wipe the chip grease from your hands, please respond with comments or follow/message me on the twitters – @Sitecordial

About the Author

As a 3-time Sitecore Strategy MVP and Solutions Architect on Perficient’s Microsoft team, Rick provides insight, training, and a passion for a fully-realized potential of the Sitecore Customer Experience Platform. He utilizes his years of hands-on Sitecore know-how and certification to help deliver clear solutions and actionable results for marketers - both new to the platform, or looking to take it to the next level of maturity.

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