Posts Tagged ‘Social Media’

Perficient and client Cedars-Sinai will be presenting on the Four Pillars of Social Media Governance at #HIMSS17. Melody Smith Jones, Manager, Connected Health, Perficient will be joined by Nelly Jacobo, Director Digital Strategy, Cedars-Sinai to talk about the importance of social media governance and discuss how Cedars-Sinai correctly implemented a social media governance program including […]

In just a couple weeks more than 40,000 health IT professionals, clinicians, executives and vendors from around the world will gather in Orlando for the annual HIMSS Conference (Feb. 19-23). In addition to the in-person attendees hundreds of others will engage via social networks to keep pace with the latest in health IT news. If […]

Another digital advertising opportunity may exist soon thanks to Facebook. With the launch of their Events from Facebook app, we predict the data collected from the app could open up another avenue for reaching potential customers. The new app allows consumers to find local events or those their friends are interested in. In addition, it […]

The first weekend of February is an exciting one for people worldwide, especially those who enjoy football as the National Football League (NFL) plays its annual championship game. Now in its 51st edition, the game drives attention in all areas of popular culture and media, from the national anthem to prop bets to the cost […]

While we rolled into 2017, I thought it would be neat to see what our readers were, well, reading. Without further ado, here are the top 10 blog posts Perficient’s financial services practice wrote that seemed to be popular among readers. They’re ranked in order of popularity, with number one being the most viewed piece. Citi’s Digital […]

2017 promises to bring new challenges for organizations looking to connect with customers and maintain relationships. As the web becomes an increasingly noisy space, selecting the right technologies can make all the difference between competition and irrelevance. We believe that having a comprehensive digital experience is critical to business and communications continuity. Not only must […]

Healthcare organizations are continuing to adapt to the ever-changing healthcare industry. Hospitals, health systems and health plans are undergoing infrastructure rebuilds to suit the needs of the new market; transforming their traditional business models to survive the rising expectations to deliver a connected and on-demand experience to patients and members. The growing expectations of healthcare […]

More than two-thirds of all online users are active on social media, according to a Smart Insights report. The popularity of social gives companies the opportunity to connect with customers in a more personal and meaningful way – more so than ever before. And as the capabilities of social media grow, it’s opening doors for retailers to […]

A recent Financial Times article discussed how Admiral, a UK-based insurance company, was planning to leverage Facebook data to offer policy discounts. “The way you write and the things you post online are shaped by your personality,” an Admiral employee said. “An overconfident person will use phrases such as ‘always,’ ‘never,’ and exclamation marks rather […]

Online communities and social networks like Twitter and Facebook have become important real-world data repositories that can be leveraged by life sciences organizations to gain insight into the patient experience, as well as to identify potential safety issues related to drugs and devices – otherwise known as safety signal detection. This week, my colleague, Dr. […]

Bayer recently launched its first Facebook ad. The ad also happens to be the first time Facebook has allowed a company to put important safety information (ISI) in a scrolling format, something that pharmaceutical companies have long been able to do in banner ads. In addition, the social media giant is also enabling drug companies […]

Facebook has long been an icon in the world of digital transformation.  I can’t remember all the conversations I’ve had with business people who want a solution that is “like Facebook” even when they don’t really know what that means.  Facebook was one of the original companies that demonstrated to all of us the importance of consumerism […]