Customer Experience and Design

Cedars-Sinai and Social Media Governance at #HIMSS17

Perficient and client Cedars-Sinai will be presenting on the Four Pillars of Social Media Governance at #HIMSS17. Melody Smith Jones, Manager, Connected Health, Perficient will be joined by Nelly Jacobo, Director Digital Strategy, Cedars-Sinai to talk about the importance of social media governance and discuss how Cedars-Sinai correctly implemented a social media governance program including process, challenges and lessons learned. The educational session takes place on Monday, February 20th at 1:30 PM EST in Room W230A. If you can’t be there in-person join the TweetChat #hcsmGov.

“Previously, we connected to patients in exam rooms and hospital beds. By adding technology into the doctor’s medical bag, we have extended the opportunities for patient engagement outside of healthcare setting and into the communities, homes, and lives of patients seeking to manage their wellness instead of their sickness. We can use mobile technology to impact patient decision making in real time.” said Melody Smith Jones, Manager, Connected Health, Perficient.

Social media is a powerful means for both population health education and converting unknown consumers into patients; however, much of the power of social media relies upon the less glamorous and often neglected work of constructing a proper social media governance infrastructure. Many social media governance programs begin and end with the social media policy. While policy creation is a critical component, true social media governance cannot be accomplished without the right mix of priority, people, policy and process. Even more, many organizations do not consider social media governance programs until disaster strikes. Join us as we discuss the impact of a proper and proactive social media governance infrastructure fueled by data insights derived from social media listening at Cedars-Sinai Medical Center. They ultimately created a safe environment where Cedars-Sinai listens, interacts, learns and impacts population health in the potentially risky environment of healthcare social media.

Learning Objectives:

  • Analyze how social media is used by healthcare providers as a population health education tool and converting unknown consumers
  • Explain the four pillars of a sound social media governance program that create a safe place for healthcare organizations and healthcare consumers to engage
  • Discuss how Cedars-Sinai correctly implemented a social media governance program including process, challenges and lessons learned
  • Discuss tools, tips, insights and recommendations for creating a successful social media governance program
  • Illustrate what social media listening is and how it strengthens a social media governance program
The Perficient healthcare team will be exhibiting in booth #3831 at HIMSS17. Stop by and learn how we are helping our clients transform with today’s digital consumer experience demands. In conjunction with HIMSS17, Perficient is excited to present our 2017 Healthcare Provider Trends Guide. Download your complementary copy today!
About the Author

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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