For those who don’t work directly in the online marketing industry, many of the acronyms that are commonly used can get confusing when you don’t fully understand what each one means. I’m here to help you differentiate between them and prevent you from making common mistakes. PPC: Pay Per Click This term refers to the […]
Posts Tagged ‘seo’
5 Quick SEO Tips
1. Put your users first and search engines second. Providing a great user experience and creating valuable content for your target audience, will positively impact your Search Engine Optimization efforts by default. 2. Best practices are just that. Even though we have several best practices for different SEO factors, if something doesn’t make sense for your […]
How to Support Sitelinks Search Box with Your Search Solution
I recently helped one of our clients configure their website to get sitelinks search box working. The following is a brief recap of my work. [Although metlife.com is used as an example in this post, I have had no working relationship with metlife.com] In early September, Google announced an improvement to sitelinks search box, which […]
Are my GSA search results good?
“Are my GSA search results good?” Well, if you don’t know, then I don’t know. This is obviously a subjective question, and you likely know your own content much better than I do. While I may not be able to answer the question for you, I would like to offer some tips to help objectively measure […]
Local or Bust! An Intro to Google Local & All Things Links
by Renee Girard Didn’t get a chance to go to WordCamp MKE 2014? Check out our key takeaways below.
How to Remove Your Google Penalty
by Kelsey Cadogan It seems like every day another website is being penalized by Google for black hat SEO strategies including numerous strategies to increase backlinks. Finding yourself in this situation is not fun. Suddenly traffic has plummeted along with all your sales… what are you going to do? First, you need to understand that […]
What marketing channels are you using (or not using)?
by Karen Van Ert I’m a consultant, and I focus heavily on marketing initiatives, so that’s typically where conversations I’m involved in migrate. I also like to think of myself as channel agnostic, which seems to be rare in on-line marketing circles. I’m not easily surprised anymore because I’ve seen so many businesses metrics, but […]
Guitars, Business & SEO: Lessons from the Stage
by Luke Cerny I’ve learned over my years as a musician that connecting with your audience is much more important than being technically “good”. This was one of those hard lessons learned only by going to countless open mics, where I would spend hours and hours perfecting difficult guitar pieces only to have them fall […]
Beware of 3rd Party SEO Metrics When Analyzing Link Quality
by Jay Ratkowski For any search agency, a new reality of the job includes cleaning up messes created by others. At Perficient, we’ve had several clients hit with manual actions from Google, largely due to poor link building tactics by previous agencies. Anyone who has been through this kind of cleanup process before can appreciate […]
2014 SEO predictions: Prepare for the evolution of PAND-GUIN-BIRD
2013 proved to be the year of where keyword data died, the knowledge graph exploded, and link building became a bad word. With major algorithm updates like Penguin and Panda rolling out constantly and brand new algorithms like Hummingbird in full force, digital marketing has truly changed forever. Here’s a look into what you can […]
Google Hummingbird: 3 Strategies For Semantic Search
Just when we starting to feel confident about the future of search, Google turns up the heat with Hummingbird, a brand new search algorithm affecting about 90% of all search queries, which once again, changes the way data is presented. Now, before I get into the key takeaways on how to improve your chances of […]
Responsive Web Design / Development
I don’t know about you, but I spend a lot of time waiting. I wait for my wife while she’s shopping, I wait for doctor appointments and I wait for… you know, the list is endless. But, I do take advantage of my wait time by browsing the web using my phone. If I were […]