Posts Tagged ‘seo’

Recently for our new public website, we encountered a bit of an issue with the Sitecore back-end that didn’t really have a descriptive error. In fact, there were a number of symptoms that were a bit unexplained but the most frequently encountered one was this “Failed” JavaScript dialog that would come up when expanding something […]

In a recent blog post, Taylor Rhyne, wrote about how B2C marketing is more advanced in some ways over B2B marketing. On Tuesday, October 6, in a joint webinar with Perficient’s David Hess and Insite Software’s co-founder, Brian Strojny, you will have a chance to learn why customer experience management needs to be a keystone of […]

Grace Lau, lead business consultant, Perficient XD, recently wrote an article for Boxes and Arrows on building the case for taxonomy. In the piece, she explores concerns surrounding ill-defined site redesign projects and the ROI of taxonomy. She also breaks down taxonomy  and compares it to her personal task of organizing spices in her kitchen to make […]

For those who don’t work directly in the online marketing industry, many of the acronyms that are commonly used can get confusing when you don’t fully understand what each one means. I’m here to help you differentiate between them and prevent you from making common mistakes. PPC: Pay Per Click This term refers to the […]

1. Put your users first and search engines second. Providing a great user experience and creating valuable content for your target audience, will positively impact your Search Engine Optimization efforts by default. 2. Best practices are just that. Even though we have several best practices for different SEO factors, if something doesn’t make sense for your […]

I recently helped one of our clients configure their website to get sitelinks search box working. The following is a brief recap of my work. [Although metlife.com is used as an example in this post, I have had no working relationship with metlife.com] In early September, Google announced an improvement to sitelinks search box, which […]

“Are my GSA search results good?”  Well, if you don’t know, then I don’t know.  This is obviously a subjective question, and you likely know your own content much better than I do.  While I may not be able to answer the question for you, I would like to offer some tips to help objectively measure […]

by Renee Girard Didn’t get a chance to go to WordCamp MKE 2014? Check out our key takeaways below.

by Kelsey Cadogan It seems like every day another website is being penalized by Google for black hat SEO strategies including numerous strategies to increase backlinks. Finding yourself in this situation is not fun. Suddenly traffic has plummeted along with all your sales… what are you going to do? First, you need to understand that […]

by Karen Van Ert I’m a consultant, and I focus heavily on marketing initiatives, so that’s typically where conversations I’m involved in migrate. I also like to think of myself as channel agnostic, which seems to be rare in on-line marketing circles. I’m not easily surprised anymore because I’ve seen so many businesses metrics, but […]

by Luke Cerny I’ve learned over my years as a musician that connecting with your audience is much more important than being technically “good”. This was one of those hard lessons learned only by going to countless open mics, where I would spend hours and hours perfecting difficult guitar pieces only to have them fall […]

by Jay Ratkowski For any search agency, a new reality of the job includes cleaning up messes created by others.  At Perficient, we’ve had several clients hit with manual actions from Google, largely due to poor link building tactics by previous agencies.  Anyone who has been through this kind of cleanup process before can appreciate […]