Local or Bust! An Intro to Google Local & All Things Links

The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials guide series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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by Renee Girard
Didn’t get a chance to go to WordCamp MKE 2014? Check out our key takeaways below.


Local Search 101:

• Local SEO is helping your website gain visibility for geo-based queries.
• Local SEO is mainly impacted by Google My Business, on-page, and off-page optimization.
• Search + Maps + Google+ = Google My Business
• New updates include Google My Business mobile app and the bulk upload tool for locations with 10+.
• Local Carousel impacts hospitality, restaurants, and travel.
• Schema.org to your local landing page adds you to the Google Knowledge Graph.
• Yelp is most influential review citation source for consumers.

Key Takeaways

• Claim your Google Local listings on Google My Business
• Make sure all citations are accurate and consistent (i.e- Zeon Solutions and Zeon Solutions, Inc. are two different places)
• Optimize local landing page(s) with your category and city/state