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Digital Marketing

Local or Bust! An Intro to Google Local & All Things Links

by Renee Girard
Didn’t get a chance to go to WordCamp MKE 2014? Check out our key takeaways below.
local search takeaways

Local Search 101:

  • Local SEO is helping your website gain visibility for geo-based queries.
  • Local SEO is mainly impacted by Google My Business, on-page, and off-page optimization.
  • Search + Maps + Google+ = Google My Business
  • New updates include Google My Business mobile app and the bulk upload tool for locations with 10+.
  • Local Carousel impacts hospitality, restaurants, and travel.
  • to your local landing page adds you to the Google Knowledge Graph.
  • Yelp is most influential review citation source for consumers.

Key Takeaways

  • Claim your Google Local listings on Google My Business
  • Make sure all citations are accurate and consistent (i.e- Zeon Solutions and Zeon Solutions, Inc. are two different places)
  • Optimize local landing page(s) with your category and city/state

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Renee Girard

Renee Girard is a Senior Organic Search Strategist and SEO Lead with nearly 8 years of agency experience at Perficient Digital out of the Milwaukee office. She leads SEO strategy for SMB to Fortune 1000 and Global 2000 enterprise clients and speaks at local universities and nationwide digital marketing events.

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