The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry. “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]
Posts Tagged ‘Personalization’
Is There a Place for “Headless CMS” in Digital Transformation?
The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry. “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]
Cloud Trend #1: Hyper-personalization of Digital Marketing
By now you’re familiar with the term personalization and heard it a time or two if you’re a marketer. This term has been used to describe the 1:1 experience or journey marketers can create to connect and engage with customers on a deeper level. But what exactly is hyper-personalization and how does it differ from just delivering a personalized […]
Starbucks serves up wise words on digital transformation
Starbucks did not invent the coffeehouse. It only appears that way. The 44-year-old retailer and cultural touchstone that turned ordering a latte into a social statement grew fastest between 1987 and 2007, when it averaged two new stores daily. Then the Great Recession hit, people started cutting cappuccinos from their budgets as a first line […]
IBM Commerce Enhances Personalized Healthcare
Personalization has been top of mind this year in every industry. As patients, we want to feel comfortable visiting our doctors and pharmacies knowing that they have are best interests at heart and personally know what we need. Tienda Diabetes, a leading healthcare provider in Mexico, is partnering with IBM to bring these types of personalized […]
The Segment of Me
Not too long ago I was clearly targeted in an email campaign and banner ads as a 40-something, suburban mom with kids that was preparing for “back-to-school.” I was offered some pretty good deals on sneakers, backpacks and organizational products for my home. Unfortunately, this retailer couldn’t have been more wrong. I am 40-something, single, […]
Customer obsession: The next wave of competitive advantage
Last week, I was fortunate to attend a presentation by Kyle McNabb, VP of Research Strategy at Forrester. He spoke about how empowered customers have given rise to a new era. “The device is not the problem, the problem is what we can do with the device,” he said. McNabb continued to tell the […]
Adobe Summit: Content Optimization and Personalization
Today at Adobe Summit, Urosh Pajic and Peter Krmpotic of Adobe spoke about best practices in content optimization with Adobe Experience Manager. Remember the time when it was enough to just put your content out there and gain customer attention? These times are long gone, and today’s customers expect personalized and relevant content across all […]
Personalization and Profitability
We keep seeing Personalization pop up and its because of its importance in not only the consumer markets industry but across all industries as a whole. Mike Porter, a Director here at Perficient, is at this week’s Adobe summit where he attended a speaking session by Russell Lewis (Adobe) and Daniel Stubs (Conde Nast) discussing […]
Cracking the Consumer Code: Engagement in The Digital Age
In today’s digital, mobile and social landscape, shoppers have the control in the when, how, and where their needs are met. Brands/retailers must explore new ways to engage with their consumers that are move innovative and relevant and through not only digital channels but established physical channels as well. Leading enterprises that excel in consumer […]