Posts Tagged ‘marketing cloud’

In the Marketing Cloud Keynote at Dreamforce, the team showed off the capabilities of the Marketing cloud. Marketing Cloud has 5 pillar applications that allow marketers to connect 1:1 with customers: Journeys Journey Builder is the flagship component that you use to create customer journeys Marketing Cloud announced Journey Builder for Apps.  This new feature can […]

Many hospitals and doctors and patients are looking for better ways to connect with each other.  Based on my work with payers, they often want to engage more with their members so they can make good healthcare choice.  Patients often want to have a sense of community, especially those dealing with chronic conditions and diseases. […]

Brad Brown, Senior VP REI Digital It’s amazing how much has changed over time. REI is trying to get users online to have a similar to a real and personal experience they might have at an REI store.  REI has a deep loyalty database which can help create a better experience. What are you doing? […]

According to Frost & Sullivan’s Global Marketing Automation Software Market research, global marketing automation software revenue is at $550.7 million and is expected to reach $1.9 billion by 2020. Last week Joan Rothman posted the article A New Marketing Automation Benefit Emerges which prompted me to write about how I how help companies drive more qualified leads […]

  Mark Polly, Director at Perficient, wrote an article today about Oracle’s acquisition of Responsys and what this means for their Customer Experience profile. “Once the acquisition is complete in 2014, Oracle’s Marketing Cloud will allow companies to address customer experiences in marketing, commerce, sales, service, and social systems. Oracle has nicely positioned itself as a […]

Some marketers think that dollars budgeted for marketing programs during summer months are dollars better saved for the cool and cloudy days of another season. They reason that their customers and prospects are either 1) out on vacation; 2) cramming at work getting ready to go on vacation; or 3) buried because they’ve just come […]

Whether or not you’re a NCAA basketball fan, how can you not notice March Madness? How many of your colleagues pored over their brackets? How many commercials have you seen on television and online? How many headlines have you read? This annual sporting event is not just a basketball tournament, it’s an enormous national media […]

Imagine you work for one of the companies paying $3.8 million for an advertising spot during the Super Bowl broadcast. Your commercial will be seen by hundreds of millions of viewers. It will be shown online. Media bloggers will dissect and grade your ad. Plus, your campaign likely has a website associated with it, along […]

When Oracle, the second largest software company in the world, recently announced its acquisition of Eloqua, a recognized leader in marketing automation, a number of market trends were validated. First, the acquisition reinforces the growing importance of marketing automation to business success. It recognizes that the relationship between buyers and sellers has drastically changed over […]

If your organization is considering marketing automation, make sure your solution includes these five essential capabilities that are considered the DNA of marketing automation.   1. Aggregate Information Marketers collect data from all over the place: websites, social channels, e-mails, registrations, chats, call centers, and more. The challenge is making use of this data by […]

More and more companies are deploying marketing automation. Should yours? The need has never been greater. Campaigns cross multiple channels, customers learn about products and companies in a variety of ways including social media, marketers face pressure to track results and demonstrate ROI—marketing is a lot more complex in the digital age. Therefore: marketing automation. […]

Social and Marketing Are Made for Each Other What exactly goes on at the intersection between marketing and social? And why has it become so important to B2B companies? The answer has to do with capturing and using valuable social data to a gain competitive advantage. Let’s set the stage first. Some of you may […]