Cloud

Oracle Moves Further into the Customer Experience Space

Oracle Acquires Responsys

Oracle Acquires Responsys

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Mark Polly, Director at Perficient, wrote an article today about Oracle’s acquisition of Responsys and what this means for their Customer Experience profile.

“Once the acquisition is complete in 2014, Oracle’s Marketing Cloud will allow companies to address customer experiences in marketing, commerce, sales, service, and social systems. Oracle has nicely positioned itself as a single vendor of choice in the  customer experience platform (CXP) market.”

To learn more about what this acquisition means for both Oracle and the customer experience landscape, read the full article here.

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