Posts Tagged ‘marketing automation’

Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Even though you may have purchased Marketo Engage for email marketing, lead generation, or a variety of other reasons, you may be missing out on optimizing the platform to its full potential. […]

It is no secret that the key to marketing and sales alignment is a solid technical foundation and internal understanding of how your systems will communicate. In fact, a Forbes article noted, “According to Salesforce (registration required), 67% of marketing leaders rely on marketing automation and 21% plan to implement a new marketing automation platform in the year […]

Personalization drives success within marketing campaigns. The use of personalized content allows marketers to transition from batch and blast emails to more highly targeted one-to-one email communications. Traditional personalization within Marketo requires the use of Dynamic Content. Marketo’s Dynamic Content leverages Marketo Segmentations and Segments. This makes a lot of sense for a lot of […]

Creating reports to showcase the ROI of your marketing automation platform is imperative, yet many people struggle to report accurately. ‘Out-of-the-box’ reporting in Marketo can be really useful if configured properly, but many people are unsure how to take the standard Marketo reports and customize them to get meaningful data. In our recent virtual discussion, […]

Email is at the heart of Marketo. Marketing automation loses much of its appeal if there’s no means to communicate those marketing messages. In Marketo, behind every good email marketing communication is a strong email template. You may think that you need to spend days developing email templates in HTML for each email communication, but […]

When it comes to establishing a successful marketing automation strategy, you have to know how to gain the most from the records you already have. Your lead data has the power to drive campaign initiatives, budgeting and resource allocation, personalization efforts, message relevancy and can directly impact retention and growth. The Challenge In the most […]

When it comes to your brands’ databases and handling deletions, we typically encounter fear of deleting. In our last virtual discussion, we reviewed the concept of deletions and how they lead to successfully creating an actionable and lean database. An actionable, lean database is where a majority of the database has recently engaged with you […]

A big question for many brands and their marketing automation strategy is, “Why your scoring model is causing friction with sales, and what you can do about it?” Our team recently held a virtual discussion on how to deploy a scoring model for the first time, tips and tricks on optimization, and how you can […]

I’m following up on my original post that a traditional CRM project is no longer just about the tool.  So while I agree that a CRM tool is important, success comes from the recognition that CRM is part of a landscape and that it must fit into that overall ecosystem in order to provide value. […]

Marketing technologies have put more power than ever before in the marketer’s hands. Analytics and automation tools have enabled teams to measure and adjust campaigns in real-time, allowing brands to optimize like never before. However, technology alone does not ensure campaign success. People and processes are more vital than ever, as the sophistication of marketing […]

As the marketing automation industry continues to mature, experts are forecasting a dynamic future. Marketing leaders are laser-focused on data and advancing reliable marketing automation processes. We asked Perficient Digital experts for their thoughts on the future of the marketing automation and put their insights in this interactive eBook, The Marketing Leader’s Guide to the […]

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]